Easter Holiday

 Guardian News Advert

 

 

• Media Forms: What techniques does the ad use to persuade the audience to consume the Guardian?

At the beginning of this advert, non-diegetic sound is used. This helps to engage the audience, the sound is very mysterious which grabs the audience’s attention as they would want to find out what is going to happen. The 'Guardian' typography appears which alerts the audience that this advert is related to the Guardian newspaper.

• Representation: How is the news represented in the ad?

 The news represented in the advert shows that it is very important as news has become of high importance, the advert had the shock and realism factor due to the mise en scene and fast paced edits which encourages the audience to keep watching to see what is happening. It is a positive representation as the advert shows the audience how they communicate very fast. The characters in the advert also represent that the advert is trying to attract a certain audience, which is Guardian newspaper readers mostly.

• Media Institution: What issues of new technology does this ad raise and what does it tell us about the values of The Guardian?

 The media institutions raise new technology towards the audience informing them how technology has developed during the years for example the social networking sites and the use of networking sites have become a great advantage to advertise products viral and fast. The advert tells us that the Guardian newspaper is a good newspaper to receive all the best news quick and to make their audience know what is happening around the world. It is an advantage for Also, they need to have developed technology as a larger audience would get attracted. Also, in the advert it shows people viewing the news on The Guardian website and it shows a club broadcasted on YouTube which clearly conveys that new technology is becoming more popular with people

• Audience: On the basis of this ad, who does the Guardian brand appeal to?

 Lastly, the primary audience is white middle class individuals between ages 24-40 year olds  both genders which may suggest that the advert is likely appeal to the social demographic of A/B. which covers a range of issues such as politics, businesses, money, suggesting that the Guardian targets individuals who have a high income status as they are more likely to be aware of the information in the newspaper  as they would be interested in broadsheet newspapers that talk about the society, world, sports and etc. The psychographics for this target audience would be mainstreamers, resigned and explorers as they all seek for security, discovery, and survival which the Guardian newspaper would provide and inform.

Call Of Duty: video game trailer

 

Media Forms: What codes and conventions does the trailer use to establish the text’s genre?

The text establishes the genre of trailer by the mise en scene used, the colours, fast transitions are fast paced which relate to the male audience as they like fast, action/adventure games which appeal to them.

Media Representations: How is war represented in the trailer?

The representation portrayed about was is very clear by the animated characters in the trailer, the animated characters show props of guns, explosions, trucks etc. and the characters running around shooting enemies. It lets the audience create an image of how war can be and how horrible, negative it could be.

Media Institutions: In what ways is the trailer typical of the video game industry?

The trailer is typical of a video game industry through the graphics as normally in a trailer it would either be animations or filming actual people. Also, there are important information shown at the end of trailer which is common such as the release date for the game which allows the audience to know when the game will be available for them to buy.

Media Audiences: Who does this text appeal to and what pleasures does it offer?

The male audience would be much interested in a action/adventure genre as they would like to see lots of action and adventurous things. The trailer shows what the male audience would be able to do in the game which they would like to play in a game. 
 

Case study : Three plaforms

SKYFALL

Print, broadcast and E-media

Codes and conventions:  Each platform of media has different media products to promote the film. Some of these will link with each other in order to attract the same audiences and the rest will not in order attract different audiences. The audiences mainly attracted to e media products are generally younger and aged between 15-20. They will be attracted to fan pages on face book or twitter and websites. They will come from socio economic groups C2, D and E. This will allow them to generate more user generated content and spread awareness of the through friends online.

Broadcast media will allow the audience to understand more about the film through interviews from the cast. For print media the target audience would be a mix of a younger and older people. This is because some of the posters include a man in a tracksuit hanging around an estate holding a gun. This will attract a younger audience as it promotes a sense of violence. Whereas the bill board shows ben drew with the title and release date. This gives a more sensible representation and attracts older people who commute to work and can see the billboards easier. Over all the socio economic groups targeted for ill manors is A, B, D and E. They will have psychographic profiles, strugglers because they seek escape, they might relate to what the film is about, reformers because they might seek enlighten and explorers who seek discovery and will watch something new.

Print

Through typical Codes and conventions of the Film poster/covers include a Name of the film on a bold font, the release date and the institution names, Hollywood movies also include star names. The film poster for Skyfall is that it consists of mainly dark colours which contrast white to show them juxtapose each other. The film poster also include the 007 logo in the poster which is a universal sign in terms of Bond films. We can see Daniel Craig (James bond) holding a gun and walking through what looks like a barrel of a gun this also suggest that the genre for Skyfall is action due to the iconography. This connotes violence, action and a sense of mystery to the character. We also know Daniel Craig is the protagonist as he is used in the main character in the central image in the film poster. In the image he gives direct  eye contact which draws the audience’s attention and keeps them focused on the poster. His facial Expression ehance he is waiting for something to happen. Daniel Craig is shown to be an agent as he is in a suit and holding a gun. The audience will automatically know he is James bond through previous films. The shadows casted on his face make him look very mysterious. Daniel Craig has adopted the persona of a brave, strong, mysterious character which means as an actor he will generally star in many action films.

The pyschographic group that this movie is appealed to the mainstreamers. This is because they are concerned with stability and security; mainly buying well-known brands. Aslo fits into the pyscograpgic group explorers, who want to get away from reality and just get lost in a big budget Hollywood movie.The demographic age of the audience for this film is between 15-35 year olds as everyone likes to watch action films males and females. however, male audience are more likely to be fans of these type of films in comparison to I'll manors film.

Broadcast : interview with James bond

This is an example of a broadcast media as its an interview. This is an interview with the main character James Bond ( the protagonist of the film).  I think this is a great way to promote because you-tube is very well known globally. This is a intelligent way of promoting as the channel has over one million subscribers, this channel gives the film makers a huge advantage with promoting.The interview tries to give and to sell his ideologies to the audience as they are very important because he has been the super-hero for everyone. Bond is given a very good stereotype because his ideologies are very good and mean a lot to the audience. 


E- media: Skyfall Facebook page 

This is an example of E-media Platform as its a social network site. The the reason why E-media is the most effective platform across all three platforms I think, is because E-media allows the audience to get involved with film. the other two platforms do not allow the audience to interact with the film, as E-media does. It allows the audience to like things about the film dislike things, it allows them to leave their views about the film, all of there views count.

Case Study 2

SKYFALL

1. Outline of Skyfall

Director - Sam Mandes
Producer- Neal Purvis, Robert Wade and John Logan.
Produced by EON Produtions
Starring- Danial Craig which plays the role of James Bond and Javier Bardem
Production/Distribution Companies-  Eon Productions, columbia picture, 20th century Fox home entertainment 
 Release Date(s) including Home Media 26 october 2012 (uk)
Running Time- 142 minutes 
 Budget- £200,000,000
Box Office takings- Opening Weekend: $88,364,714 (USA) (9 November 2012)
Gross: $304,295,238 (USA) (1 March 2013)
Certificate 12A 

Sex & Nudity: 5/10.Bond has sexual relations with an unnamed woman in the Caribbean as we briefly see their nude silhouettes as they passionately kiss and caress against a wall. They are seen lying in bed, critical nudity hidden by sheets and clothing.
Bond, shirtless, allows Eve to shave his face and neck, and they passionately caress briefly and kiss lightly.

Violence & Gore: 6/10 In the opening, a long chase ensues between two men. They chase each other by car, motorcycle, foot and on a train, causing chaos in a crowded marketplace and on a train. One of the men is shot in the shoulder and then shot, falling off of a bridge into a river (he lives).
A man is killed when he tries to shoot 007's own gun at him: the smart gun won't allow it, and the thug is bitten from behind by a Komodo dragon and dragged into darkness, where we hear screams.

Frightening/Intense Scenes: 7/10. Many of the action and chase scenes are very intense and suspenseful, some occurring in the middle of crowds of civilians.

2. Skyfall 

When Bond's latest assignment goes gravely wrong and agents around the world are exposed, MI6 is attacked forcing M to relocate the agency. These events cause her authority and position to be challenged by Gareth Mallory (Ralph Fiennes), the new Chairman of the Intelligence and Security Committee. With MI6 now compromised from both inside and out, M is left with one ally she can trust: Bond. 007 takes to the shadows - aided only by field agent, Eve (Naomie Harris) - following a trail to the mysterious Silva (Javier Bardem), whose lethal and hidden motives have yet to reveal themselves. 

Bond's mission is to keep a computer drive that has a list of British agents from being used against them. He chases the man who has it and they have a brawl on top of a train. Eve, an agent sent to assist Bond has them in her cross hairs but hesitates to take the shot because she might hit Bond but M orders her to take it. Which she does and hits Bond who falls into the river and is believed to be dead. A few months later, the British government is upset with MI6 for losing the list; specifically with M. She is told that she'll be allowed to retire but she refuses to leave till the while matter is resolved. So she returns to HQ to work on it but as she arrives, there's an explosion. In the meantime, Bond, who is not dead, has been laying low. When he learns of what happened, he returns. And M tasks him with finding the one who has the information. He eventually learns that the man who has it, is someone from M's past and who has it in for her. 

Daniel Craig is an English actor, best known for playing British secret agent James Bond since 2006. He plays the main role in Skyfall and is represented in a dominant male role, the idea that the man are in power, in charge of everything. The producers have used mis-en-scene through props to represent Bond as the dominant character as he’s always the one carrying the gun, the gun also is a typical genre convention as the genre of this film contains action. In most of the film Bond's represented in a suit, he’s always dressed smart which portrays him in a successful way. They've2 used mis-en-scene through make up to show his wealth and health, through most of the film he looks clean which shows he has the money to take care of himself, for example he isn't suffering financially. The location and Settings skyfall  primarily took place in the United Kingdom, China and Turkey. 

Reviews for skyfall seems to all be very positive


3.  the main similarities/differences between Skyfall and 'Ill Manors'

We can see a major difference between the qualities of both movies. We can see very clearly where the budget was used on sky fall which was through cast, promotion, locations, stunts etc. the where more well-known actors who will automatically attract a large audience. There was a range of locations used to film which lead to multi stranded narratives. The stunts would require professional’s to replace the actors and a lot of money spent on props to make it more realistic. The movie was very well promoted through a range of the 3 platforms (print, broadcast and e media). Ill manors also had well-known actors but who are still trying to break through the industry. There were not many scenes which would require any extra costs on stunts. The similarities between the two would be on synergy. Both films use synergy as a method of promotion. Violence is another similarity which could attract a younger male audience.

4. The official website of Skyfall.  http://www.skyfall-movie.com/site/  

E-Media...

The Skyfall website is quite basic and easy to navigate through due to the navigation bar at the top. Also, the colours used contrast/juxtapose each other therefore making it easy for the users to read the text on screen.


5. Skyfall Trailer

Broadcast..

The beginning of the Skyfall trailer starts by showing James bond face in a very dark place then the camera zooms only to his eyes suggesting that he is focusing on something; by this it’s creating a tense atmosphere. The music used for the trailer contributes to the action, the action links to the music. It raises so many questions hence this trailer is so successful because it creates suspense. The trailer then short shots of action scenes which would attract many people who like all that action with the music which creates all the suspense.


Throughout the trailer, shows close up shots of James Bond, close up's are really effective as it shows the facial expressions and in this case James looks worried, panicked which attracts the audience as they'd want to know what's about to happen. Also towards the end of the trailer, a woman is shown that walks towards james bond. This shows that whatever the men are capable of, the women can handle to which would attract a female audience as they'd want to be like the women, dominant.


Additionally, the montage editing is used effectively in this trailer as it shows the audience that it’s a non-linear narrative in terms of the shots and fast pace and this is effective in generating excitement for the audience. Also, the different action shots are effective in creating a thrilling atmosphere which would keep the audience engaged and links to the genre. The fact that actors and actresses who are starring in the film are well known is effective as more people are likely to watch the film as they maybe fans of them.


The fact that the title of the film is shown at the end of the trailer is effective as it keeps the audience engaged. Moreover, important information such as the realse date is also shown at the end as well after the title of the film, this would make the audience aware of when the film will be coming out in cinemas however they have only shown the month that it will be released. This is also effective as it engages the audience in and makes them want to find out more about the film.

Prezi Presentation- I'II Manors

http://prezi.com/9oj5rqzs22o0/present/?auth_key=rlqwt20&follow=t6gy3fswfumw

MEST1: case study

Who are the key institutions involved in promoting the film and how are they involved?
The key institutions involved in promoting the film is the director Ben Drew, the studios who helped Ben Drew create the film 'BBC Films', 'Film London Microwave', and 'Aimimage', the distributor by 'Revolver Entertainment'. These institutions helped Ben Drew promote the film, as it was small budget film therefore it was signed onto Revolver Entertainment a film distribution company which promoted the film to 191 cinemas in the United Kingdom and Republic of Ireland. The 'Ill Manors' trailer was first introduced on 'The Guardian's website on May 3 2012, however the poster was published for the first time by 'Empire' magazine's website on May 8 2012, these promoted the film by airing on to famous media's which are intended to different target audiences. Furthermore the demographic audience for 'The Guardian' newspaper would be classes ABC1 audience as they are upper/lower middle class audience and would rather read broadsheet newspaper than a tabloid magazine. The psychographics audience would be intended to mainstreamer and succeeders mostly, moreover the film is getting a wider target audience which makes the film more recognizable. On the other hand and 'Empire' magazine I think would appeal to a younger audience who are film fanatics, who are interested in the film media side, as the magazine would have lots of images, quotes and less text than a 'Guardian' newspaper. The demographics and psychographics of a 'Empire' magazine would be I think C1C2D class audience as the upper working class audience would be more interested into business/money, and news. In addition the the 'Ill Manors' trailer, music video, behind the scenes videos, interviews etc. are mostly promoted and published through 'YouTube', synergy is used here to cross promote the product and attracting a wider audience as 'YouTube' is a world wide social network accessible nearly to everyone. Lastly the film is also promoted by social networking sites such as Twitter, Facebook  MySpace etc. also to attract a wide audience and to inform the audience about the film.

MEST1: case study

Now look at what values and ideologies are communicated within these representations: Think about the people/places/ideas that are used/communicated, How and why they are presented to the audience in this way?, How is the audience represented? Do they get a chance to represent themselves? E.g. Twitter.
In the film Ben Drew tries to get a message across toward the audience about young youths and society and how they ignore the ones brought up in less wealthy areas such as council estates, no education bad parenting etc. All the representations above the ideologies are represented throughout the film and interviews by Ben Drew as he explains why he has created this film and purpose for his beliefs. He explains why he has done this project to show a difference in society as he feels young youths are treated and represented unequally. This is Ben Drew's first project which relates to society which suggests the audience that Drew is a successful role model to teenagers as he was brought up in a council estate too, therefore he would understand the victims and try help them get the message across to change society. There are many young youths who live in council estates who are discriminated which lead to negative behaviour  making the audience stereotype them.

Now think of how the film communicates with audiences across the 3 platforms are there differences or similarities in the representations of: The actors/stars (their star persona), People (race, gender, age etc), Places (countries, regions, etc), Values and ideologies (class, politics, religion, lifestyle, beliefs etc).
Ben drew communicates with the audience through the three platforms by the differences in the representation/ideologies in the film and three platforms. He associates the characters of how young youths are represented in real life and communicates with the audience about how they are stereotyped  moreover these characters who are portrayed in the film are from low profile backgrounds, Ben Drew has chosen these characters as he wanted the audience to relate to them as one of the working class audiences not as a famous blockbuster character.

MEST1: case study

How do audiences access the text across the 3 platforms?


Who are the film’s target audience(s) and how do you know?How is the film promoted to its target audience(s) through: Print? Broadcasting (TV/Radio/DVD)? E-Media?

The target audience for Ill Manors would be targeted at mainly males than females as the film contains lots of violence and strong language (action/crime/urban genre) the age group would be around 18-36 year olds, as there are some sexual scenes and contents of a 18 certificate film. Furthermore the film also has a different type of audience which was witnessed in the TEDx lecture from Ben Drew where there was middle class, working audience mostly to be journalists and people who are interested in the film and purpose of the making.
The film is promoted to it's target audience through the three platforms print, E-media and broadcast. The print article I found below (link) shows a article from 'The Observer' magazine about the film Ill Manors, this magazine I think is targeted to a secondary audience such as the audience seen on the TEDx observer. This article gives the audience a chance to read and understand the narrative of the film, which informs them about the genre, characters etc in the film which is useful for them as it attracts them to watch the film. 

http://www.guardian.co.uk/film/2012/jun/07/ill-manors-review

This video from YouTube is the premiere of the film where the host interviews a couple of the characters about the film and their roles in the film. It allows the audience to know a bit more about the characters interviewed and know who they are and know who they would be portrayed as in the film. This is an example of E-media as it is interactive and the audience are able to recognize the characters. Moreover the website makes the audience amused and to let them explore the options listed to make it more interactive so the audience do not get bored. The trailer, this is the Ill Manors trailer which is from ‘YouTube’ shown to the audience, I think this is useful to the audience as some of them do not know what the film is about therefore this would be significant to them as they could create an idea of what the film would be about exploring the genre, characters, music etc of the film. The use of synergy has been used as ‘YouTube’ is helping promote the film more worldwide to attract a wider audience. YouTube is a very popular website to watch any sorts of videos for entertainment, music, programmes etc therefore promoting the film trailer on ‘YouTube’ is an advantage for the film as it would get popular with audiences opinions about the trailer.

Now think of how the producers are communicating with audiences across the 3 platforms: What are the differences?
The producers are communicating with the audience across the three platforms print E-media and broadcast, by informing, entertaining and for social networking. Print is targeted to the audience by informing, entertaining, escapism and social interactions, broadcast would be also to inform the audience, entertain and escapism and lastly E-media is also to entertain, informing, escapism and to attract social interaction.

Audience theories you could research and apply to your film case study:
The social demographics for the film Ill Manors would be targeted towards Classes C1,C2,D and E audience which is targeted towards the working class audience, the age intended would be 18-34 year olds because of the sexual content, violence, and strong language in the film, moreover the certificate of the film is 18 rated, also there would be more male attraction than female hence the genre of the film urban/crime, and the narrative. The psycho-graphics group would be strugglers and reformers, who are not very successful in life which relates to the film.

MEST1: case study

How do audience access the text across the 3 platforms?


Prints - Each platform targets different types of audience in diffetent ways. Firstly,I think print media targets a broad audience more compared to just one specific audience as anybody can access reading the newspaper and magazines which feature interviews, reviews, latest information about the film ect. The print ad main aim is trying to reach their complete target audience. Therefore, the print ads would be placed on bus stops, billboards and magazines first ad page, and this is to draw in primary target audiences and also attracting attention of more audience which are outside their target audience of the film. The pinpoint of the print advertisement on billboards and bus stops would be done to also grab the attention of people who are working and are still in education, as they are more likely to be taking the bus to work/collages and on their way home, then the billboards will draw in younger drivers while they are stuck in traffic on their way back from work. This is done as they would be more able to notice the print advertisement. The use of placing the print advertisement in magazines is done to attract the attention of the younger audience. This is done as the younger audience are more likely to read magazines, therefore coming across this print ad and then attracting their attention.

Personally, print e-media does not allow audience to participate and interact with the film however; it does inform the audience such as if they are reading interviews, reviews, newspaper, magazines ect associated with Ill Manors.

Broadcast- Secondly,Broadcast appeal to a large audience as many people from different ages watches television and listen to the radio. Broadcast does allow the audience for Ill Manors to interact and participate with the film. The platform broadcasting would be done to entice both the older and younger audienceThis is because older audience are more likely to be at home most of the days, watching a lot of TV. For the reason being, they would come across an interview based on the film, after the interview, they may then consider watching the film. The broadcasting could also concern the younger audience as they would watch talk shows such as Jonathon Ross they would then see an interview on there from Plan B which again interest them into watching the film.


E-Media- Lastly, for Ill Manors, e-media would reach young adults better compared to older individuals. This is because, teenagers are more likely to use social network often even every day compared to older adults as they might be busy with work or university ect. the platform E media would grab the younger audience awareness; this is because the younger audience spend most their time on social networking sites such as Facebook, twitter etc. As Youngers update statuses and tweets about the film Ill Manors, Youngers will then be engaged and interested in the film which would make them tempted to know more about the film and once they see what III Manors providing they would then feel a part of the film, which would encourage them to watch it.　

This platform allows audience to defiantly interact with the film, such as following the cast on twitter or on facebook, playing games, watching latest interviews, reading blog's ect. E-media also allows the the audience to participate in competitions which is associated with the film, such as getting a chance to meet the cast, winning a backstage pass ect.

Who are the producers aiming to appeal to through this platform and how are they doing it?

The print ads is aimed by the producers at their target market overall. They would do this as it would be a way to draw audience attention of someone who is passing by. This would be a way to provide brief information about the film to their target market, which the producers would then hope they would research more into the film.

Broadcasting would be done also to appeal to all of their target market. This would be done as it is a way for Ill manors to provide information about the film and why it was made, providing the background to the film. This would also be done as it is a way for the producers to promote the film too all kinds of audiences which would then be building on their fan base.

E media is done in order to appeal to the younger audience and make them feel a part of the film. E media would be done so the producers can provide them with updates on the film, for example the release dates and character’s name. They would also provide competitions as it would be a way for them to involve their target market with the film. As they would want to make their target market feel a part of the film, which would then encourage them to watch Ill Manors.　

Does this platform allow audiences to participate or interact with the film? How?

The e media platform would allow the target audience too interact with the film as they would be able to enter competitions relating to Ill manors which would make them apart of the film. E media would also able the audience to interact with the film as they would able to receive updates on the film which would able them to interact with the film.　 Broadcasting would able he audience to interact with the film as they would be provided with information on the film and information that they would not receive normally, for example the reason behind the storyline of the film.　

Do audiences play a role in the construction or creation of any the film's promotions or material?

The audience would play a part of promotion of the film as they would be able to promote the film through e media. If someone updates about Ill Manors on their page this would then get noticed by other people using e media which would then benefit Ill Manors. The target market could also be a part in the film as they play a part in the film. Ill manors may recruit their target audience to be a part of the film as a character or someone who plays a part in the background.　

Now think of how the producers are communicating with audiences across the 3 platforms:　What are the differences?

The producers are communicating with the audience across the 

three platforms print E-media and broadcast, by informing,　entertaining　and for social networking. Print is targeted to the　audience by informing, entertaining,　escapism　and social interactions, broadcast　would be also to　inform the audience, entertain and escapism　and lastly　E-media　is also to　entertain, informing, escapism and to attract social interaction.

Audience theories you could research and apply to your film case study:

The　social demographics　for the　film　Ill Manors would be　targeted　towards Classes　C1,C2,D and E audience which is　targeted　towards the working　class audience, the age　intended　would be 18-34 year olds because of the sexual content,　violence, and strong language in the film,　moreover the certificate of the film is 18 rated, also there would be more　male attraction than female　hence the　genre　of the　film urban/crime, and the narrative. The　psycho graphics　group　would be strugglers and reformers,　who are not very successful in life which　relates to the　film.

MEST1: case study

Film Media in context

How does the industry promote the film to audience using:

Print

The print ads promotes the film to the audience and they do this by using billboards, posters,  magazine adverts. By this, the audience read the narrative of the film which they then decide if they want to watch the film. It allows them to understand the concept of the film and the reviews and opinions of people. Moreover, the audience refers to Ben Drew who is also an music artist with the stage name 'Plan B'.As Plan B is a famous rap artist his film would be more recognisable to the audience as he himself is the director.


Broadcast Media

There are many broadcast media promoting the film such as the DVDs,  music album, the film premier and television radio interviews. All these broadcasts are promoting the film in a way to attract the audience to watch the film. Therefore, by accessing these broadcast it draws in the target audience attention and they then here decide weather it is a good film to watch or not. The DVD/blu ray are often promoted on the film website which offers you options of where to buy it from. Chat shows are interactive and often about the background of an individual, for example the 'Jonathan Ross show' featured Plan B which is broadcasting on YouTube to watch by many viewers.

In this interview with plan b, The chat show only spoke about Plan B and his background and how he became famous during the years of his music which he is popular for, however they do mention about Plan B being a director which refers to the film, this attracts the audience and would want to know what work Plan B has been doing and want to make them see the film.

E media

One other platform that the Ill Manors is using to promoted their films is through E-media. This includes the III Manors website, the use of Facebook and Twitter etc.Ill Manors provide pages which enable you to find out how you can watch or purchase Ill Manors. Moreover E-Media also provides you with very useful information related to the film and also pictures for audience to get a visual image of the film. It also provides you information on the actor’s directors of the film and who was involved in the production of the film.

Now look at each platform individually: What are they key issues and changes taking places in each platform?

Television is becoming less dictated by scheduling as there are new channels developed such as E4+, Sky+ etc. all these channels are time shifted one hour after the original programme timing. More and more specialist channels are being created which is a great advantage for people not to miss their favourite programmes as it would be scheduled in the plus channels or recorded to watch later when it is convenient for the viewer. Although there are many channel developed channels created the internet is a big competition from the likes of YouTube, iplayers and other websites to watch programmes you have missed.

The key issue's of each platform is that there has been a decline and there has been some changes between each of the different media platforms. For instance, print media is not instant and free like e-media therefore, some people may favour e-media more compared to print. Many print media products are not free such as newspapers, magazines, Ben Drew bio book etc, whereas E-media platforms such as the website, social network pages are all free as its accessible on the internet.

E-media is another platform which is useful to the audience to search up information, and get to know more about the film, the social networks associated with the film is very useful as the audience are able to see what the narrative is about and maybe the characters featured in the film etc. However E-media does have it's disadvantages to privacy, privacy is something that can not be stopped as police are unable to track this down, therefore this increases the audience to watch the film in pirate copy than going to the cinemas to watch it which would be a negative point to the film industry for insistent Ben Drew.

How is each platform responding and adapting to these issues and changes?

Individually,each platform Print,broadcast and E-media is being impacted and also they are trying to fit in the society and adapt to these issues and changes as it is modern technology that the audience would preferably use nowadays. Over the years, a massive development in technology has increased hugely and have adapted to the modern technology now that have lead people going back on their fav programmes on their own time to catch up on the shows they've missed and audience can feature it many ways e.g. iplay.com, however if they had missed the programme they would go on the internet to stream this programme to watch it again, they wouldn't wait for it to come on television again as it would take a while therefore the internet is the answer to search more likely all the platforms. The audience that are well known to be using the world wide web are the younger audience, as they are young and like to explore new things.

however a older target audience wouldn't  be as interested as the younger ones as they  would be busier to interact with social time and networks which a younger audience would have time to do.

Audience profilE- III MANORS

Demographic: Class E,D and C2 - represent the working class people in society.The age grooup are between 18-24year old becuase of the heavy amount of swearing and violent act in the film. And the gender that this mostly appeal to are males becuase they are more likely to be angagged in the narrative.

Action Plan

For our pre-production, i have decided to take some responsibility and get images of all the characters that will be in our clip and get a visual image of the location and area we are going to us for our production. The deadline that i have set for myself is the 25th january as it will be more benefical for our group to acces these resources at home.

The storyboard and shortlist is done by Maram however,  i will be taking pictures of them and post it on my blog by 25h january.

Plan B Collage

Pre-Production: Mise-En-scene

Castings, props, make up, location and lightings

Casting: There will only be three of us casting in our production, as it'd be less hassle and three of us will be more committed into dedicated time and rehearsing again and again. I will be going to be the protagonist we opted me as I’ve done Drama before gaining a A which is effective, as I’m good at acting and we don't want people who don't know how to act in the production because we want our production to look professional with all the characters in role throughout and may affect our clip. Maram will be playing the same role as me in this because this clip revolves around the protagonist and two best friend’s life. The guys (Zain, median and Abdullah) are going to be college friends of Maram and Jinan. They will be going to walk through Sixth Form corridor as this make it realistic. The costume and body-language of the boys is going to be having a big impact so I need to make sure I'm doing that correctly.

Props: We will be using a short number of props as we feel it's not needed in our clip, there will be a Chanel handbags and ring folders which the protagonist (Jinan and maram) will carrying as they  just started lesson in college and she's journeying across so it's evidently needed. In addition, there will also be an iPhone as she will be texting an anonymous person which the audience won't be aware of as they will only be allowed to know some information, this allows them to be fully engaged and assume some things. The phone’ iPhone’ can also be in line with our target audience as a lot of teenagers have them so it's a vital element in allowing them to be more so engaged, and the protagonist will be receiving a call so the phone will be needed. Finally, in Scene1 as Median will be in the toilet applying gel on his hair, we need to provide these beforehand so that it’s ready for him when we are filming our clip.

Make-up & Costume: I will be wearing my high heels with jeans and leather jacket and make an effort on the make-up as I need to stand out from the rest of the girls in school. Maram will be dressed similarly. The boys will be wearing trendy clothes with good hair styles to show that they are the popular ones in collage. And throughout we will have high-key lighting so the audience will focus on the main characters and also show power and high status, but if we do have a close-up and edit it right the paleness some of it should show to create enigma code. Humera will also be dressed up wearing a high waist skirt with lacy top and a blazer, bottom eye-liner to show she's a smart and attractive girl. And maybe red lipstick this is to connote how she's a mature person from the past but that she doesn't have anyone to dress up for the audience can assume that as she carries herself with a positive attitude.

Lighting: We will be using key-lighting when filming in sixth form corridor this is because we want to show the realism when the scene commences however, we may show an area of high-key lighting because we want to portray the status and power. Also this will get the audience assuming various things and that's how we want to keep their mind frame lighting will therefore help this to occur. We will be using key-lighting when maram and Jinan see median and humera flirting to again create the realism and to emphasis the facial-expression and body-language. Moreover, when They the day at sixth form finishes, There will be majority of key-lighting to depict the setting and show how everything’s happening, then we'll have low-key lighting when Everyone leaves the building the tension and allow the audience to question what the next day at sixth form will bring which engages the audience and want them to watch the next episode.

These are the two ideas our group have come up with, as our idea consists of two girls walking down the corridor confidently therefore  we want to show a little about the character roles so the audience are informed and know what kind of things the girls are into. When we finish walking down the corridor, there will be text on the screen introducing me and Marams characters.

When we comes out we will have a long-shot showing the building in a whole as this will fit the scene and in a whole look more so real showing that we’re coming out of a big building (college/sixthForm).

Pre-Production: The Script

SCENE 1
(scenes starts of with a low angle shot of the location -school corridors, this will commence for 5 seconds then the characters walk towards the camera which will take another 5 sec)

*Music Plays*
Characters introduced:

MARAM and JINAN walks in building. ZAIN, ABDULLAH and MEDIAN follow after the girls. everyone walks in seperate ways. JINAN and MARAM walk in the middle.

(MARAM and JINAN- introduction of their characters/role,s They both look very confident. This will commence for 5 sec each) 

*Music Plays continuosly*

(Scene1 Ends)

SCENE 2


(Here MEDIAN heads kicks back in the toilets, applies gel and checks that his teeth are on point. We edit the shot so it Introduces Median with text telling us a little about his character)

change of settings
(close up shot of MEDIAN feets walking through the park followed by JINAN & MARAM that walks past MEDIAN and both fall inlove but dont admit to eachother yet and the audience sense trouble)

(Thinking bubble of MARAM and JINAN imagining themselves in love with MEDIAN in a close up shot then they everything rewinds and they are back to reality :) )

SCENE 3


*music still playing with the same song as scene1 and in scene2*


( The location changes, JINAN & MARAM are now entering the common room almost cat walking it with camera movement being on slow motion, this is filmed with an extreme long shot so that the students face expression are shown when we walk in )

( MEDIAN doesnt show much attention to JINAN and MARAM )

(HUMERA walks in with a close up shot of her body that tilts up to her head. and MEDIAN falls for her, and after 10 sec MARAM & JINAN see them both flirting... both disapointed but then laugh at themselves )

( JINAN & MARAM laugh it all off and both wink at another guy thats sitting in the common room)

*music plays louder*


(Final scene ends just like how it started, and the shot of walking down the corridor with all the characters is rewinded and the clip ends here where the screen fades to black)

Progress Report

In the Double lesson today, we had a little meeting about the task we shared out for our pre-production. we came to a clear conclusion of the characters in our production and the locations we are going to set our film at. we decided to separated the work. MARAM is doing the shortlist and storyboard whihc was completed on the 21/01/13 and was handed in to me. This is because, it would be easier for me to write the script in depth with these resources in hand  therefore, we can move on to the next pre-production task.
This means, Naima  will complete the Schedule before thursday which is the deadline.  

We all decided that the date due to complete the Shortlist/storyboard is by Tuesday 22nd January which was succesfully met :) thanks to MARAM and Aslo the date due to complete the Schedules for our pre-prodution was Wednesday 23rd January which was also met. thanks to NAIMA :)

Specific contribution

I have done the research on the the schedule for naima in order to make the task more simple and straight forward for her as she had difficulties doing so. And also iv'e provided MARAM and NAIMA the resources they needed for each of their tasks.e.g. shortlist and storyboard and schedules sheets from harvys and akshays blog. I've decided to lead my group as i am punctual and strict when it comes to deadlines and handeling immaculate piece of work. I've completed the Script which i think was the hardest task of pre-production. Also currenty doing the mise-en-scene task which NAIMA  could not finish due to the timming and i took the responsiblity and done this task on my free time.

Progress Report

As a group, we have shared the roles between Me,of us Maram and Naima for the pre-production task

Jinan - creating the mise-en-scene and script
Maram - creating storyboard/shortlist

Naima-  creating the schedule

Also on the 13.01.13 me and Maram meet up in the LRA after school completeing our Pre-production together. we completed some productive work and also planned the location our production will hopefully take place.

Task 1- notes on the documents

Coursework Brief
Target audience similar to E4.
 Demographic (15-35) suitable for pre-watershed broadcasting.
 Produce opening scenes of TV programme. These include Narrative themes, characters and location
Approx two minutes long.

General Advice & Guidance 
MEST2 is the AS coursework module and is worth 50% of the AS award.

A Coursework Folder will contain:5-6 A4 pages of research and planning material. This could include a 'statement of intent'.

The products created for the two selected tasks: Printouts of print work and/or
A DVD containing moving image work (playable on a domestic DVD) and/or
A disc or pen drive containing an audio file (mp3) if possible and/or
 A disc or pen drive containing the e-media work (converted to open in a browser) and/or- A URL giving access to moving image and/or audio and/or e-media work.
A 1500 word evaluation.
 A bibliography.

Specific Guidance for 2013 BriefsCould a narrower audience group be identified within the 15-35 age group?
How should the audience be addressed? What do they respond to?
What type of texts does E4 typically broadcast before the watershed (what rules must they work within)?
Is there a gap in the market?
Is there a format/genre that could be developed further for this broadcast slot?

Mark Scheme:
80 marks in total.

Specification

Assessment Objectives:

AO2 Apply knowledge and understanding when analysing media products and processes and evaluating their own practical work, to show how meanings and responses are created.AO3 Demonstrate the ability to plan and construct media products using appropriate technical and creative skills.
AO4 Demonstrate the ability to undertake, apply and present appropriate research.

Task 3: images

Task 3

Images - A visual diary of our progress.

Images at planning meetings.

1.Storyboard -
2.Shotlist -
3.Images of the Location -
4.Shots of potential Actors -

Task 2: Progress reports and Action Plans

Task 2- progress reports & Action Plans

The weekly progress reports on our production work (Christmas Holidays 2012)

WWW: As a group, we have decided on the target demographics and how we are going to schedule our idea.

EBI: our work would of been better if we know who

specific contributions
I have researched two institutions: E4 and BBC3 and have analysed 5 teen dramas. This research will help my when shooting our idea, as we can keep coming back for advice and information about what we are allowed to include in our sequence and what we aren't allowed to include. Analysing 5 different teen dramas has helped us with the different shots that we are going to be using in our sequence. We can see what shots are effective, for example the close up and long shots are very useful, as they can create an intense atmosphere.


Action Plans: What I plan to do next is to give out the interview questions to 6 different aged teenagers and then see what information we have collected and how it can help us. I will also be start the presentation, and write about the shots, angles, music location we will be using. But also the target audience. I will also be putting up shots of our characters and say why we chose these characters.

Tutorial Targets

 I'II Manor film: EBI :

1. rethink psychographics - reformers, why?
2. Add to section on moral panic
3. how does Ben Drew challenge asssumption in the film? fish age lens, use of quotes, props, customes colour etc.

Ill Manors: TEDx Lecture, Website

TEDxObserver - Plan B

1. Who is the target audience of the TEDx lecture? Demographics? Psychographics? How do you know? How does this compare to the audience for his music/films?


Plan B's beliefs are that kids or people in general who live on estates are associated with the word 'chav' which means society does not have any concern whatsoever for these citizens in urban areas "council house and violent". Due to the stereotypical ideologies of youths living in council estates, this is what Plan B thinks 'chav' now means.

Plan B also quotes that this its not exceptable for society to look upon others, living in poor conditions and lifestyle than themselves. Plan B feels that newspapers keep on showing articles which highlights the problems with the youth but they are exaggerating the bad points and stereotyping all youths to what they think they do from the past. The kids go through a lot growing up with no support and expect their neighborhood friends and Ben Drew knows how this is as he was once in this position so therefore, Plan B understands what these kids from these background have been through and feels society just aviods these kind of people who come from dysfunctional families as they are stereotyping them with bad ideologies.
Ben Drew was targeting the elder demographic as the audience becuase he feels they would benefit more from this leacture then the younger demographic. This is to show elder people, that are mostly to label youths, that they should not be sterotype the youth just by the media and someones personal experience. Ben Drew is also making an important statement which is that people should not believe everything they read in newspapers as they do tend to exaggerate points and leave things out in order to make dominant, ideologies stay dominant. this is known as moral panic.

The audience, in terms of psychographics, would bereformers. This would also be aimed at . becuase they are social conscience and  as they would want to change the way different stereotypes are represented.


2. What does Plan B say about the media? Explain how this can be linked to Cohen's media theory of moral panics?


Plan B status that 'media demonises the youth' which portrays that the media leaves out the positive things about the youths and present them negatively. He Aslo stated, people are too naive in believing everything that the media says is true. Plan B does not like the way that the media portrays these kids who live on council estates as they have been born into a world where they have been living in bad conditions with dysfunctional families and then on top of this are being stereotyped with a bad name This is what Plan B thinks 'chav' now means due to the stereotypical ideologies of youths living in council estates. The media use this stereotype in order to create moral panics so that they read their newspapers. This therefore makes this opinion not really theirs however as they are kept on told this, it starts to make an impression on them therefore beginning to believe it.

Relating to Stanley Cohen, a moral panic occurs "When a person or group of persons emeges to become defined as a threat to societal values and interests". Those who start the panic when they fear a threat to prevailing social or cultural values are known by researchers as 'moral entrepreneurs', while people who supposedly threaten the social order have been described as "folk devils". Moral panics have certain distinct features such as concern. There must be some sort of awareness that the behaviour of the group or category is associated with some kind of negative impact on society.

II'I Manor Website

The website I'II manor follows the code and conventions. On the first slide is a shot extract of the movie which is significant because it summarises the movie for people who have not yet watched it and are interested in the narrative.  Firstly it states 'We are all products of our environment. Some environments are just harder to survive in'. This drews the audience as it portrays the idea that the fact that everyone is equal, and belong to society however everyone was socialised and raised in a different enviorment. 

The second after is about the director Ben Drew. Ben drew mentions that he :' "My reason for making this film is to show that there is a lot we can learn when we know all the facts; when we explain the why – not just the 'what' and 'how'. This film is a chance for me to delve into the roots of these problems and show the public things that they may not have known, where these problems start, the domino effect that they have within people's lives and how we get to the gory end results that we end up reading about in the papers." The speech from Ben Drew is realy had an impact audiences attention because hes talking about his own experience during his childhood. Many audiences will be intrigued into watching this film/ reading about what Ben Drew has got to say because they can relate it to their own lifes.

The third slide contains pictures of some scenes from the movie. It introduces the main characters.  This is important as the audience may know some of the character's which would enages them into wanting to watch the film. 

The fourth slide you can view video's of meeting the cast, This contains the main character talking about their experience during each scene, and Plan B official forest tour video. this grabs the audiences attention as it gives us a taster about Ben Drew's work.  the fifth slide is all about advertising and marketings its Film. 

Then the 6th slide contains two e-mails   for twitter and facebook. This is for sociable people who wants to comment/subscribe. There's the album for anyone who is interested in listeing to Plan B's music. This is beneficial for people as well as Plan B, because it gives audience the opportunity to add their comments which is an advantage for Plan B/Ben as he get, from the audiences,  feedbacks and opinions.

3.  Broadcast, Print and E-Media - ILL MANORS

E-Media - Website



http://www.illmanors.com/#scene-0

 

The E-Media would be the website to Ill Manors which is the link above. The website lets the audience explore and find information about the film, characters and director etc. This is useful as E-Media is a popular source(social network) that most of the target audience (young teenagers) go on therefore the film would become more recognisable and more people would be aware. The fact that everyone is on the web makes advertising quite easy as it can be a cheap way to promote your idea or production.Another important part of e-media is the fact that most users go online; on the web; in order for social network sites. Millions of people daily visit site such as Facebook and twitter that advertising on sites likes these could make a huge different in terms of the income produced as well as profits. I'll Manors have taken this to their advantage by having both Facebook and twitter page were fans of the film can share their thoughts to others and others can find out more about the production. It also helps to promote the film (as the film is aired in the cinema's and the DVD) as well as the ill manors soundtrack.

Print

This is another type of print advert poster III manor have made for promotion. Firstly, The line on the top is quite a bold, hard hitting line reading '...we are all products of our environment...se environments are just harder to survive in'. This is the case as it suggests violence and conflict in terms of the narrative of the film as it implies that the main character(s) live in an environment which is rough and hard to survive in. It also suggests that it not a movie about rich, upper class people, but in fact the complete opposite; working class estate youths and gangs.

Print

 Ill Manors is promoted through certain advertising aspects, such as print promotional posters. The poster shown above is an example of an Ill Manors poster which was placed up in order to gain a large audience to watch the film. It consists of images of the main characters, release date, actors names, a quote from a popular magazine along with stars (ratings). The print in terms of adverting can be important due to the fact that; if put in the right place; can attract loads of attension and exposure for the production. By the adverting poster for ill manors being quite bright however sticking to a colour scheme of red and black, it sort of stands out as red juxtaposes the black. On the other hand, this could not be that case as it may be too less colour and therefore may not grab a viewers attension at all.

Broadcast DVD

The Other types of promotions for III Manors is broadcasting, such as DVD.  In the III Manors website it has a link where the audience can see where they can purchase the DvD of the film from. This is essential as it helps the movie to be more spread and to be more successful when it comes down to the movie industry and profit. The printed image on the cover of the DVD and CD is the same image as the main poster with the young male character introduced holding a gun which suggest its genre, urban crime drama. As its the DVD not the same information is printed on the image like the print ad or E- media as they have different aspects and purposes.