Audience profilE- III MANORS

Demographic: Class E,D and C2 - represent the working class people in society.The age grooup are between 18-24year old becuase of the heavy amount of swearing and violent act in the film. And the gender that this mostly appeal to are males becuase they are more likely to be angagged in the narrative.

Action Plan

For our pre-production, i have decided to take some responsibility and get images of all the characters that will be in our clip and get a visual image of the location and area we are going to us for our production. The deadline that i have set for myself is the 25th january as it will be more benefical for our group to acces these resources at home.

The storyboard and shortlist is done by Maram however,  i will be taking pictures of them and post it on my blog by 25h january.

Plan B Collage

Pre-Production: Mise-En-scene

Castings, props, make up, location and lightings

Casting: There will only be three of us casting in our production, as it'd be less hassle and three of us will be more committed into dedicated time and rehearsing again and again. I will be going to be the protagonist we opted me as I’ve done Drama before gaining a A which is effective, as I’m good at acting and we don't want people who don't know how to act in the production because we want our production to look professional with all the characters in role throughout and may affect our clip. Maram will be playing the same role as me in this because this clip revolves around the protagonist and two best friend’s life. The guys (Zain, median and Abdullah) are going to be college friends of Maram and Jinan. They will be going to walk through Sixth Form corridor as this make it realistic. The costume and body-language of the boys is going to be having a big impact so I need to make sure I'm doing that correctly.

Props: We will be using a short number of props as we feel it's not needed in our clip, there will be a Chanel handbags and ring folders which the protagonist (Jinan and maram) will carrying as they  just started lesson in college and she's journeying across so it's evidently needed. In addition, there will also be an iPhone as she will be texting an anonymous person which the audience won't be aware of as they will only be allowed to know some information, this allows them to be fully engaged and assume some things. The phone’ iPhone’ can also be in line with our target audience as a lot of teenagers have them so it's a vital element in allowing them to be more so engaged, and the protagonist will be receiving a call so the phone will be needed. Finally, in Scene1 as Median will be in the toilet applying gel on his hair, we need to provide these beforehand so that it’s ready for him when we are filming our clip.

Make-up & Costume: I will be wearing my high heels with jeans and leather jacket and make an effort on the make-up as I need to stand out from the rest of the girls in school. Maram will be dressed similarly. The boys will be wearing trendy clothes with good hair styles to show that they are the popular ones in collage. And throughout we will have high-key lighting so the audience will focus on the main characters and also show power and high status, but if we do have a close-up and edit it right the paleness some of it should show to create enigma code. Humera will also be dressed up wearing a high waist skirt with lacy top and a blazer, bottom eye-liner to show she's a smart and attractive girl. And maybe red lipstick this is to connote how she's a mature person from the past but that she doesn't have anyone to dress up for the audience can assume that as she carries herself with a positive attitude.

Lighting: We will be using key-lighting when filming in sixth form corridor this is because we want to show the realism when the scene commences however, we may show an area of high-key lighting because we want to portray the status and power. Also this will get the audience assuming various things and that's how we want to keep their mind frame lighting will therefore help this to occur. We will be using key-lighting when maram and Jinan see median and humera flirting to again create the realism and to emphasis the facial-expression and body-language. Moreover, when They the day at sixth form finishes, There will be majority of key-lighting to depict the setting and show how everything’s happening, then we'll have low-key lighting when Everyone leaves the building the tension and allow the audience to question what the next day at sixth form will bring which engages the audience and want them to watch the next episode.

These are the two ideas our group have come up with, as our idea consists of two girls walking down the corridor confidently therefore  we want to show a little about the character roles so the audience are informed and know what kind of things the girls are into. When we finish walking down the corridor, there will be text on the screen introducing me and Marams characters.

When we comes out we will have a long-shot showing the building in a whole as this will fit the scene and in a whole look more so real showing that we’re coming out of a big building (college/sixthForm).

Pre-Production: The Script

SCENE 1
(scenes starts of with a low angle shot of the location -school corridors, this will commence for 5 seconds then the characters walk towards the camera which will take another 5 sec)

*Music Plays*
Characters introduced:

MARAM and JINAN walks in building. ZAIN, ABDULLAH and MEDIAN follow after the girls. everyone walks in seperate ways. JINAN and MARAM walk in the middle.

(MARAM and JINAN- introduction of their characters/role,s They both look very confident. This will commence for 5 sec each) 

*Music Plays continuosly*

(Scene1 Ends)

SCENE 2


(Here MEDIAN heads kicks back in the toilets, applies gel and checks that his teeth are on point. We edit the shot so it Introduces Median with text telling us a little about his character)

change of settings
(close up shot of MEDIAN feets walking through the park followed by JINAN & MARAM that walks past MEDIAN and both fall inlove but dont admit to eachother yet and the audience sense trouble)

(Thinking bubble of MARAM and JINAN imagining themselves in love with MEDIAN in a close up shot then they everything rewinds and they are back to reality :) )

SCENE 3


*music still playing with the same song as scene1 and in scene2*


( The location changes, JINAN & MARAM are now entering the common room almost cat walking it with camera movement being on slow motion, this is filmed with an extreme long shot so that the students face expression are shown when we walk in )

( MEDIAN doesnt show much attention to JINAN and MARAM )

(HUMERA walks in with a close up shot of her body that tilts up to her head. and MEDIAN falls for her, and after 10 sec MARAM & JINAN see them both flirting... both disapointed but then laugh at themselves )

( JINAN & MARAM laugh it all off and both wink at another guy thats sitting in the common room)

*music plays louder*


(Final scene ends just like how it started, and the shot of walking down the corridor with all the characters is rewinded and the clip ends here where the screen fades to black)

Progress Report

In the Double lesson today, we had a little meeting about the task we shared out for our pre-production. we came to a clear conclusion of the characters in our production and the locations we are going to set our film at. we decided to separated the work. MARAM is doing the shortlist and storyboard whihc was completed on the 21/01/13 and was handed in to me. This is because, it would be easier for me to write the script in depth with these resources in hand  therefore, we can move on to the next pre-production task.
This means, Naima  will complete the Schedule before thursday which is the deadline.  

We all decided that the date due to complete the Shortlist/storyboard is by Tuesday 22nd January which was succesfully met :) thanks to MARAM and Aslo the date due to complete the Schedules for our pre-prodution was Wednesday 23rd January which was also met. thanks to NAIMA :)

Specific contribution

I have done the research on the the schedule for naima in order to make the task more simple and straight forward for her as she had difficulties doing so. And also iv'e provided MARAM and NAIMA the resources they needed for each of their tasks.e.g. shortlist and storyboard and schedules sheets from harvys and akshays blog. I've decided to lead my group as i am punctual and strict when it comes to deadlines and handeling immaculate piece of work. I've completed the Script which i think was the hardest task of pre-production. Also currenty doing the mise-en-scene task which NAIMA  could not finish due to the timming and i took the responsiblity and done this task on my free time.

Progress Report

As a group, we have shared the roles between Me,of us Maram and Naima for the pre-production task

Jinan - creating the mise-en-scene and script
Maram - creating storyboard/shortlist

Naima-  creating the schedule

Also on the 13.01.13 me and Maram meet up in the LRA after school completeing our Pre-production together. we completed some productive work and also planned the location our production will hopefully take place.

Task 1- notes on the documents

Coursework Brief
Target audience similar to E4.
 Demographic (15-35) suitable for pre-watershed broadcasting.
 Produce opening scenes of TV programme. These include Narrative themes, characters and location
Approx two minutes long.

General Advice & Guidance 
MEST2 is the AS coursework module and is worth 50% of the AS award.

A Coursework Folder will contain:5-6 A4 pages of research and planning material. This could include a 'statement of intent'.

The products created for the two selected tasks: Printouts of print work and/or
A DVD containing moving image work (playable on a domestic DVD) and/or
A disc or pen drive containing an audio file (mp3) if possible and/or
 A disc or pen drive containing the e-media work (converted to open in a browser) and/or- A URL giving access to moving image and/or audio and/or e-media work.
A 1500 word evaluation.
 A bibliography.

Specific Guidance for 2013 BriefsCould a narrower audience group be identified within the 15-35 age group?
How should the audience be addressed? What do they respond to?
What type of texts does E4 typically broadcast before the watershed (what rules must they work within)?
Is there a gap in the market?
Is there a format/genre that could be developed further for this broadcast slot?

Mark Scheme:
80 marks in total.

Specification

Assessment Objectives:

AO2 Apply knowledge and understanding when analysing media products and processes and evaluating their own practical work, to show how meanings and responses are created.AO3 Demonstrate the ability to plan and construct media products using appropriate technical and creative skills.
AO4 Demonstrate the ability to undertake, apply and present appropriate research.

Task 3: images

Task 3

Images - A visual diary of our progress.

Images at planning meetings.

1.Storyboard -
2.Shotlist -
3.Images of the Location -
4.Shots of potential Actors -

Task 2: Progress reports and Action Plans

Task 2- progress reports & Action Plans

The weekly progress reports on our production work (Christmas Holidays 2012)

WWW: As a group, we have decided on the target demographics and how we are going to schedule our idea.

EBI: our work would of been better if we know who

specific contributions
I have researched two institutions: E4 and BBC3 and have analysed 5 teen dramas. This research will help my when shooting our idea, as we can keep coming back for advice and information about what we are allowed to include in our sequence and what we aren't allowed to include. Analysing 5 different teen dramas has helped us with the different shots that we are going to be using in our sequence. We can see what shots are effective, for example the close up and long shots are very useful, as they can create an intense atmosphere.


Action Plans: What I plan to do next is to give out the interview questions to 6 different aged teenagers and then see what information we have collected and how it can help us. I will also be start the presentation, and write about the shots, angles, music location we will be using. But also the target audience. I will also be putting up shots of our characters and say why we chose these characters.

Tutorial Targets

 I'II Manor film: EBI :

1. rethink psychographics - reformers, why?
2. Add to section on moral panic
3. how does Ben Drew challenge asssumption in the film? fish age lens, use of quotes, props, customes colour etc.

Ill Manors: TEDx Lecture, Website

TEDxObserver - Plan B

1. Who is the target audience of the TEDx lecture? Demographics? Psychographics? How do you know? How does this compare to the audience for his music/films?


Plan B's beliefs are that kids or people in general who live on estates are associated with the word 'chav' which means society does not have any concern whatsoever for these citizens in urban areas "council house and violent". Due to the stereotypical ideologies of youths living in council estates, this is what Plan B thinks 'chav' now means.

Plan B also quotes that this its not exceptable for society to look upon others, living in poor conditions and lifestyle than themselves. Plan B feels that newspapers keep on showing articles which highlights the problems with the youth but they are exaggerating the bad points and stereotyping all youths to what they think they do from the past. The kids go through a lot growing up with no support and expect their neighborhood friends and Ben Drew knows how this is as he was once in this position so therefore, Plan B understands what these kids from these background have been through and feels society just aviods these kind of people who come from dysfunctional families as they are stereotyping them with bad ideologies.
Ben Drew was targeting the elder demographic as the audience becuase he feels they would benefit more from this leacture then the younger demographic. This is to show elder people, that are mostly to label youths, that they should not be sterotype the youth just by the media and someones personal experience. Ben Drew is also making an important statement which is that people should not believe everything they read in newspapers as they do tend to exaggerate points and leave things out in order to make dominant, ideologies stay dominant. this is known as moral panic.

The audience, in terms of psychographics, would bereformers. This would also be aimed at . becuase they are social conscience and  as they would want to change the way different stereotypes are represented.


2. What does Plan B say about the media? Explain how this can be linked to Cohen's media theory of moral panics?


Plan B status that 'media demonises the youth' which portrays that the media leaves out the positive things about the youths and present them negatively. He Aslo stated, people are too naive in believing everything that the media says is true. Plan B does not like the way that the media portrays these kids who live on council estates as they have been born into a world where they have been living in bad conditions with dysfunctional families and then on top of this are being stereotyped with a bad name This is what Plan B thinks 'chav' now means due to the stereotypical ideologies of youths living in council estates. The media use this stereotype in order to create moral panics so that they read their newspapers. This therefore makes this opinion not really theirs however as they are kept on told this, it starts to make an impression on them therefore beginning to believe it.

Relating to Stanley Cohen, a moral panic occurs "When a person or group of persons emeges to become defined as a threat to societal values and interests". Those who start the panic when they fear a threat to prevailing social or cultural values are known by researchers as 'moral entrepreneurs', while people who supposedly threaten the social order have been described as "folk devils". Moral panics have certain distinct features such as concern. There must be some sort of awareness that the behaviour of the group or category is associated with some kind of negative impact on society.

II'I Manor Website

The website I'II manor follows the code and conventions. On the first slide is a shot extract of the movie which is significant because it summarises the movie for people who have not yet watched it and are interested in the narrative.  Firstly it states 'We are all products of our environment. Some environments are just harder to survive in'. This drews the audience as it portrays the idea that the fact that everyone is equal, and belong to society however everyone was socialised and raised in a different enviorment. 

The second after is about the director Ben Drew. Ben drew mentions that he :' "My reason for making this film is to show that there is a lot we can learn when we know all the facts; when we explain the why – not just the 'what' and 'how'. This film is a chance for me to delve into the roots of these problems and show the public things that they may not have known, where these problems start, the domino effect that they have within people's lives and how we get to the gory end results that we end up reading about in the papers." The speech from Ben Drew is realy had an impact audiences attention because hes talking about his own experience during his childhood. Many audiences will be intrigued into watching this film/ reading about what Ben Drew has got to say because they can relate it to their own lifes.

The third slide contains pictures of some scenes from the movie. It introduces the main characters.  This is important as the audience may know some of the character's which would enages them into wanting to watch the film. 

The fourth slide you can view video's of meeting the cast, This contains the main character talking about their experience during each scene, and Plan B official forest tour video. this grabs the audiences attention as it gives us a taster about Ben Drew's work.  the fifth slide is all about advertising and marketings its Film. 

Then the 6th slide contains two e-mails   for twitter and facebook. This is for sociable people who wants to comment/subscribe. There's the album for anyone who is interested in listeing to Plan B's music. This is beneficial for people as well as Plan B, because it gives audience the opportunity to add their comments which is an advantage for Plan B/Ben as he get, from the audiences,  feedbacks and opinions.

3.  Broadcast, Print and E-Media - ILL MANORS

E-Media - Website



http://www.illmanors.com/#scene-0

 

The E-Media would be the website to Ill Manors which is the link above. The website lets the audience explore and find information about the film, characters and director etc. This is useful as E-Media is a popular source(social network) that most of the target audience (young teenagers) go on therefore the film would become more recognisable and more people would be aware. The fact that everyone is on the web makes advertising quite easy as it can be a cheap way to promote your idea or production.Another important part of e-media is the fact that most users go online; on the web; in order for social network sites. Millions of people daily visit site such as Facebook and twitter that advertising on sites likes these could make a huge different in terms of the income produced as well as profits. I'll Manors have taken this to their advantage by having both Facebook and twitter page were fans of the film can share their thoughts to others and others can find out more about the production. It also helps to promote the film (as the film is aired in the cinema's and the DVD) as well as the ill manors soundtrack.

Print

This is another type of print advert poster III manor have made for promotion. Firstly, The line on the top is quite a bold, hard hitting line reading '...we are all products of our environment...se environments are just harder to survive in'. This is the case as it suggests violence and conflict in terms of the narrative of the film as it implies that the main character(s) live in an environment which is rough and hard to survive in. It also suggests that it not a movie about rich, upper class people, but in fact the complete opposite; working class estate youths and gangs.

Print

 Ill Manors is promoted through certain advertising aspects, such as print promotional posters. The poster shown above is an example of an Ill Manors poster which was placed up in order to gain a large audience to watch the film. It consists of images of the main characters, release date, actors names, a quote from a popular magazine along with stars (ratings). The print in terms of adverting can be important due to the fact that; if put in the right place; can attract loads of attension and exposure for the production. By the adverting poster for ill manors being quite bright however sticking to a colour scheme of red and black, it sort of stands out as red juxtaposes the black. On the other hand, this could not be that case as it may be too less colour and therefore may not grab a viewers attension at all.

Broadcast DVD

The Other types of promotions for III Manors is broadcasting, such as DVD.  In the III Manors website it has a link where the audience can see where they can purchase the DvD of the film from. This is essential as it helps the movie to be more spread and to be more successful when it comes down to the movie industry and profit. The printed image on the cover of the DVD and CD is the same image as the main poster with the young male character introduced holding a gun which suggest its genre, urban crime drama. As its the DVD not the same information is printed on the image like the print ad or E- media as they have different aspects and purposes.

Task 5: Focus Group

Focus Group

Focus groups are a form of group interview. Focus group sessions are recorded (usually by audio) with notes, Like any other research or evaluation tool their purpose is to gather information. Through listening and observing interactions focus groups can help us to appreciate how people think and feel about our idea for the final product.

Mr halsey - ' think about your target audience socio-economic ( D-E are not educated and uni students are excluded' ' nail down the genre, more towards romance drama, see how does crime contribute to your pitch and idea' ' your taking misfits and 90210 as a backup also filling the gaps they missed out'.

Zulq - ' I wouldnt watch this as its targeted more to females, and im not part of the 30% male audience.' ' taking the idea from misfit, copying their pitch. therefore your idea doesnt have a USP'

Hamza - ' I'm happy with the timing and schedules, i like the idea that the show plays on weekdays as well as weekends as im most likely to be busy on saturdays and this gives me the chance to catch up on the show on wednesday evenings'

Vinisha - ' needs a twist to the storyline, like the location.' missing a little magic thats needed to make your idea standout and unique'

Navneet - ' research the programme revenge as it has some aspects of crime, and the romance and crime can work and be done'


We have gathered a lot of useful information from this session and appricate everyones comment and thoughts about our final product. The focus group helped us highlight key our strenghts and weakness and how to improve on our idea and take the negative and turn them into a postive point. This, Most certainly, will impact on our final product as we are aiming to be successful. Firstly, this session has an impact on our chose of genre, as our pitch did not contribute to it, also our target audience demographic group we need to change as our age group are more likely to be educated and at UNI. Secondly, this would impact our idea and pitch over all as we didnt have a unique selling point and Vinsha gave some clues and opinions on this whihc we really benefitted from, now we are adding a twist and some magic to make our idea stand out and fill in the gaps the other programmes on E4 missed out on.


A detailed breakdown of the target audience for our TV programme.
Our target audience for our TV programme will be females and males aged 15-25, with 70 % females and 30% males. The gender for our Tv programme is an urban teen drama thats going to be played on E4 at 8.30 every wednesdays and saturdays. I aimed my product at people who are either in C2 - D categpry of the jicnar scale. C2 and D in the category is usually defined as a skilled or partially unskilled manual workers and these include educated and uni people. This links in with the psychorgraphic vaues my target audience also due to the social class being working class backgrounds of my demographics, this will appeal to the C2-D category of the jicnar scale. The race/ethnicity for my media product is audience from all different race that are usually living in urban areas, and here you got a wide range of race/ethnicity here.
　

Task 4: Media istitutions/channels

Media institutions/channels that broadcast Urban teen drama programme

E4

E4 is a British digital television. The "E" stands for entertainment, and the channel is mainly aimed at the e 15–35 age group.

E4 is the entertainment destination for a cutting edge young audience

Its eccentric and witty persona and strong branding make it a massive talking point

E4 is on Freeview, DSAT and cable, and E4 HD on Sky increasing its audience potential big time

It also won channel of the year at The Broadcast Awards in Feb 2011

Audience

Primary target of 11m available E4 viewers, plus 8m non-E4-viewing internet users aged 16-44

Typical programmes

Programming includes U.S. imports such as

• Smallville
•  What About Brian?
• Desperate Housewives
• 90210
• One Tree Hill
• Ugly Betty
• Scrubs
•  Friends

Other programming includes British shows such as

•  Misfits
• Shameless
• Hollyoaks
• Skins
• The Inbetweeners
•  Made in Chelsea

 Its most successful broadcast to date was on 11 October 2010.

Audience ratings

E4’s top rating 16-34 rating shows. All figures are consolidated and cover 16-34 audience only. Share for each programme represents average over Q2 only
  New episodes of The Big Bang Theory pulled in an average of over 1m across the quarter-22% share

• ·        Two Broke Girls – 12% share
• ·        Desperate Housewives –12% share (16.5% for finale)
• ·        How I Met Your Mother –11% share
• ·        Made in Chelsea –12% share

History

In October 2005, More4 was launched to complement Channel 4's digital channels. ER and The West Wing subsequently moved from E4 to More4.

Since 2006, E4 has sponsored the E4 UdderBELLY venue (part of Underbelly) at the Edinburgh Fringe and Brighton Festival.

The venue took the form of a giant upside cow in the purple colour of E4's logo in July 2008 and aimed at a similar demographic to its sister television channel

E4 acquired the rights to several new US comedies throughout 2011 and 2012, a few of which were New Girl and  2 Broke Girls

C4

Channel 4 was one of the first "publisher-broadcaster" stations in the world. the channel began transmission on November 2 1982 which is owned by Channel Four Television Corporation a public body established in 1990. Channel 4 became the first UK wide TV channel in time, it became the fourth television service in the United Kingdom for the television licence funded BBC's two services and the single commercial broadcasting network.

The channel also has sister channels such as 4seven, Film4, E4, More4, Kiss, Magic etc. Furthermore there is a time shift channel for channel 4 which is called Channel 4 +1. The popular programme the audience watch on this channel is Big Brother, Celebrity Big brother, My Big Fat Gypsy Wedding. 

Typical Programmes :

• Misfits
• Revenge
• Hollyoaks
• 90210

Audience and Audience share:

watching in the 16-to-34 age group.

 5.1%
0.8% (+1)
November 2012

BBC 3

BBC Three is a television network from the BBC broadcasting via digital cable and satellite platforms. The channel's target audience includes those in the 16–34 year old age group, and has the purpose of providing "innovative" content to younger audiences, focusing on new talent and new technologies. The channel is on-air from 19:00 to around 05:00 each night.

Audience
The channel's target audience includes those in the 16–34 year old age group

Typical programmes

In 2010, BBC Three began airing episodes of the fifth series of BBC drama series

•  Waterloo Road
• vampire
• little britian
• Dr Who
• Ghost
• American dad
• werewolf

Audience ratings

 On average, nine million people watch BBC Three every week and it has a 2.6% share of he 15–34-year-old audience and 1.7% of the whole population.These ratings by BARB, the official ratings agency, average out BBC Three's viewing figures over a 24-hour period even though the channel only broadcasts in the evening, giving a distorted sense of the channel's viewership

History

• On 12 May 2011, BBC Three was added to the Sky EPG in the Republic of Ireland on channel 229. It was later moved to channel 210 on 3 July 2012, to free up space for new channels.
• For the duration of the 2012 Summer Olympics, BBC Three increased its broadcasting hours to 24 hours to provide extra coverage of Olympic events
• Unlike its commercial rivals, 90% of BBC Three's output is from the United Kingdom and other European Union countries. 80% is original, covering all genres, from current affairs, to drama, to comedy to animation