Case study : Three plaforms

SKYFALL

Print, broadcast and E-media

Codes and conventions:  Each platform of media has different media products to promote the film. Some of these will link with each other in order to attract the same audiences and the rest will not in order attract different audiences. The audiences mainly attracted to e media products are generally younger and aged between 15-20. They will be attracted to fan pages on face book or twitter and websites. They will come from socio economic groups C2, D and E. This will allow them to generate more user generated content and spread awareness of the through friends online.

Broadcast media will allow the audience to understand more about the film through interviews from the cast. For print media the target audience would be a mix of a younger and older people. This is because some of the posters include a man in a tracksuit hanging around an estate holding a gun. This will attract a younger audience as it promotes a sense of violence. Whereas the bill board shows ben drew with the title and release date. This gives a more sensible representation and attracts older people who commute to work and can see the billboards easier. Over all the socio economic groups targeted for ill manors is A, B, D and E. They will have psychographic profiles, strugglers because they seek escape, they might relate to what the film is about, reformers because they might seek enlighten and explorers who seek discovery and will watch something new.

Print

Through typical Codes and conventions of the Film poster/covers include a Name of the film on a bold font, the release date and the institution names, Hollywood movies also include star names. The film poster for Skyfall is that it consists of mainly dark colours which contrast white to show them juxtapose each other. The film poster also include the 007 logo in the poster which is a universal sign in terms of Bond films. We can see Daniel Craig (James bond) holding a gun and walking through what looks like a barrel of a gun this also suggest that the genre for Skyfall is action due to the iconography. This connotes violence, action and a sense of mystery to the character. We also know Daniel Craig is the protagonist as he is used in the main character in the central image in the film poster. In the image he gives direct  eye contact which draws the audience’s attention and keeps them focused on the poster. His facial Expression ehance he is waiting for something to happen. Daniel Craig is shown to be an agent as he is in a suit and holding a gun. The audience will automatically know he is James bond through previous films. The shadows casted on his face make him look very mysterious. Daniel Craig has adopted the persona of a brave, strong, mysterious character which means as an actor he will generally star in many action films.

The pyschographic group that this movie is appealed to the mainstreamers. This is because they are concerned with stability and security; mainly buying well-known brands. Aslo fits into the pyscograpgic group explorers, who want to get away from reality and just get lost in a big budget Hollywood movie.The demographic age of the audience for this film is between 15-35 year olds as everyone likes to watch action films males and females. however, male audience are more likely to be fans of these type of films in comparison to I'll manors film.

Broadcast : interview with James bond

This is an example of a broadcast media as its an interview. This is an interview with the main character James Bond ( the protagonist of the film).  I think this is a great way to promote because you-tube is very well known globally. This is a intelligent way of promoting as the channel has over one million subscribers, this channel gives the film makers a huge advantage with promoting.The interview tries to give and to sell his ideologies to the audience as they are very important because he has been the super-hero for everyone. Bond is given a very good stereotype because his ideologies are very good and mean a lot to the audience. 


E- media: Skyfall Facebook page 

This is an example of E-media Platform as its a social network site. The the reason why E-media is the most effective platform across all three platforms I think, is because E-media allows the audience to get involved with film. the other two platforms do not allow the audience to interact with the film, as E-media does. It allows the audience to like things about the film dislike things, it allows them to leave their views about the film, all of there views count.

Case Study 2

SKYFALL

1. Outline of Skyfall

Director - Sam Mandes
Producer- Neal Purvis, Robert Wade and John Logan.
Produced by EON Produtions
Starring- Danial Craig which plays the role of James Bond and Javier Bardem
Production/Distribution Companies-  Eon Productions, columbia picture, 20th century Fox home entertainment 
 Release Date(s) including Home Media 26 october 2012 (uk)
Running Time- 142 minutes 
 Budget- £200,000,000
Box Office takings- Opening Weekend: $88,364,714 (USA) (9 November 2012)
Gross: $304,295,238 (USA) (1 March 2013)
Certificate 12A 

Sex & Nudity: 5/10.Bond has sexual relations with an unnamed woman in the Caribbean as we briefly see their nude silhouettes as they passionately kiss and caress against a wall. They are seen lying in bed, critical nudity hidden by sheets and clothing.
Bond, shirtless, allows Eve to shave his face and neck, and they passionately caress briefly and kiss lightly.

Violence & Gore: 6/10 In the opening, a long chase ensues between two men. They chase each other by car, motorcycle, foot and on a train, causing chaos in a crowded marketplace and on a train. One of the men is shot in the shoulder and then shot, falling off of a bridge into a river (he lives).
A man is killed when he tries to shoot 007's own gun at him: the smart gun won't allow it, and the thug is bitten from behind by a Komodo dragon and dragged into darkness, where we hear screams.

Frightening/Intense Scenes: 7/10. Many of the action and chase scenes are very intense and suspenseful, some occurring in the middle of crowds of civilians.

2. Skyfall 

When Bond's latest assignment goes gravely wrong and agents around the world are exposed, MI6 is attacked forcing M to relocate the agency. These events cause her authority and position to be challenged by Gareth Mallory (Ralph Fiennes), the new Chairman of the Intelligence and Security Committee. With MI6 now compromised from both inside and out, M is left with one ally she can trust: Bond. 007 takes to the shadows - aided only by field agent, Eve (Naomie Harris) - following a trail to the mysterious Silva (Javier Bardem), whose lethal and hidden motives have yet to reveal themselves. 

Bond's mission is to keep a computer drive that has a list of British agents from being used against them. He chases the man who has it and they have a brawl on top of a train. Eve, an agent sent to assist Bond has them in her cross hairs but hesitates to take the shot because she might hit Bond but M orders her to take it. Which she does and hits Bond who falls into the river and is believed to be dead. A few months later, the British government is upset with MI6 for losing the list; specifically with M. She is told that she'll be allowed to retire but she refuses to leave till the while matter is resolved. So she returns to HQ to work on it but as she arrives, there's an explosion. In the meantime, Bond, who is not dead, has been laying low. When he learns of what happened, he returns. And M tasks him with finding the one who has the information. He eventually learns that the man who has it, is someone from M's past and who has it in for her. 

Daniel Craig is an English actor, best known for playing British secret agent James Bond since 2006. He plays the main role in Skyfall and is represented in a dominant male role, the idea that the man are in power, in charge of everything. The producers have used mis-en-scene through props to represent Bond as the dominant character as he’s always the one carrying the gun, the gun also is a typical genre convention as the genre of this film contains action. In most of the film Bond's represented in a suit, he’s always dressed smart which portrays him in a successful way. They've2 used mis-en-scene through make up to show his wealth and health, through most of the film he looks clean which shows he has the money to take care of himself, for example he isn't suffering financially. The location and Settings skyfall  primarily took place in the United Kingdom, China and Turkey. 

Reviews for skyfall seems to all be very positive


3.  the main similarities/differences between Skyfall and 'Ill Manors'

We can see a major difference between the qualities of both movies. We can see very clearly where the budget was used on sky fall which was through cast, promotion, locations, stunts etc. the where more well-known actors who will automatically attract a large audience. There was a range of locations used to film which lead to multi stranded narratives. The stunts would require professional’s to replace the actors and a lot of money spent on props to make it more realistic. The movie was very well promoted through a range of the 3 platforms (print, broadcast and e media). Ill manors also had well-known actors but who are still trying to break through the industry. There were not many scenes which would require any extra costs on stunts. The similarities between the two would be on synergy. Both films use synergy as a method of promotion. Violence is another similarity which could attract a younger male audience.

4. The official website of Skyfall.  http://www.skyfall-movie.com/site/  

E-Media...

The Skyfall website is quite basic and easy to navigate through due to the navigation bar at the top. Also, the colours used contrast/juxtapose each other therefore making it easy for the users to read the text on screen.


5. Skyfall Trailer

Broadcast..

The beginning of the Skyfall trailer starts by showing James bond face in a very dark place then the camera zooms only to his eyes suggesting that he is focusing on something; by this it’s creating a tense atmosphere. The music used for the trailer contributes to the action, the action links to the music. It raises so many questions hence this trailer is so successful because it creates suspense. The trailer then short shots of action scenes which would attract many people who like all that action with the music which creates all the suspense.


Throughout the trailer, shows close up shots of James Bond, close up's are really effective as it shows the facial expressions and in this case James looks worried, panicked which attracts the audience as they'd want to know what's about to happen. Also towards the end of the trailer, a woman is shown that walks towards james bond. This shows that whatever the men are capable of, the women can handle to which would attract a female audience as they'd want to be like the women, dominant.


Additionally, the montage editing is used effectively in this trailer as it shows the audience that it’s a non-linear narrative in terms of the shots and fast pace and this is effective in generating excitement for the audience. Also, the different action shots are effective in creating a thrilling atmosphere which would keep the audience engaged and links to the genre. The fact that actors and actresses who are starring in the film are well known is effective as more people are likely to watch the film as they maybe fans of them.


The fact that the title of the film is shown at the end of the trailer is effective as it keeps the audience engaged. Moreover, important information such as the realse date is also shown at the end as well after the title of the film, this would make the audience aware of when the film will be coming out in cinemas however they have only shown the month that it will be released. This is also effective as it engages the audience in and makes them want to find out more about the film.

Prezi Presentation- I'II Manors

http://prezi.com/9oj5rqzs22o0/present/?auth_key=rlqwt20&follow=t6gy3fswfumw

MEST1: case study

Who are the key institutions involved in promoting the film and how are they involved?
The key institutions involved in promoting the film is the director Ben Drew, the studios who helped Ben Drew create the film 'BBC Films', 'Film London Microwave', and 'Aimimage', the distributor by 'Revolver Entertainment'. These institutions helped Ben Drew promote the film, as it was small budget film therefore it was signed onto Revolver Entertainment a film distribution company which promoted the film to 191 cinemas in the United Kingdom and Republic of Ireland. The 'Ill Manors' trailer was first introduced on 'The Guardian's website on May 3 2012, however the poster was published for the first time by 'Empire' magazine's website on May 8 2012, these promoted the film by airing on to famous media's which are intended to different target audiences. Furthermore the demographic audience for 'The Guardian' newspaper would be classes ABC1 audience as they are upper/lower middle class audience and would rather read broadsheet newspaper than a tabloid magazine. The psychographics audience would be intended to mainstreamer and succeeders mostly, moreover the film is getting a wider target audience which makes the film more recognizable. On the other hand and 'Empire' magazine I think would appeal to a younger audience who are film fanatics, who are interested in the film media side, as the magazine would have lots of images, quotes and less text than a 'Guardian' newspaper. The demographics and psychographics of a 'Empire' magazine would be I think C1C2D class audience as the upper working class audience would be more interested into business/money, and news. In addition the the 'Ill Manors' trailer, music video, behind the scenes videos, interviews etc. are mostly promoted and published through 'YouTube', synergy is used here to cross promote the product and attracting a wider audience as 'YouTube' is a world wide social network accessible nearly to everyone. Lastly the film is also promoted by social networking sites such as Twitter, Facebook  MySpace etc. also to attract a wide audience and to inform the audience about the film.