Case study : Three plaforms

SKYFALL

Print, broadcast and E-media

Codes and conventions:  Each platform of media has different media products to promote the film. Some of these will link with each other in order to attract the same audiences and the rest will not in order attract different audiences. The audiences mainly attracted to e media products are generally younger and aged between 15-20. They will be attracted to fan pages on face book or twitter and websites. They will come from socio economic groups C2, D and E. This will allow them to generate more user generated content and spread awareness of the through friends online.

Broadcast media will allow the audience to understand more about the film through interviews from the cast. For print media the target audience would be a mix of a younger and older people. This is because some of the posters include a man in a tracksuit hanging around an estate holding a gun. This will attract a younger audience as it promotes a sense of violence. Whereas the bill board shows ben drew with the title and release date. This gives a more sensible representation and attracts older people who commute to work and can see the billboards easier. Over all the socio economic groups targeted for ill manors is A, B, D and E. They will have psychographic profiles, strugglers because they seek escape, they might relate to what the film is about, reformers because they might seek enlighten and explorers who seek discovery and will watch something new.

Print

Through typical Codes and conventions of the Film poster/covers include a Name of the film on a bold font, the release date and the institution names, Hollywood movies also include star names. The film poster for Skyfall is that it consists of mainly dark colours which contrast white to show them juxtapose each other. The film poster also include the 007 logo in the poster which is a universal sign in terms of Bond films. We can see Daniel Craig (James bond) holding a gun and walking through what looks like a barrel of a gun this also suggest that the genre for Skyfall is action due to the iconography. This connotes violence, action and a sense of mystery to the character. We also know Daniel Craig is the protagonist as he is used in the main character in the central image in the film poster. In the image he gives direct  eye contact which draws the audience’s attention and keeps them focused on the poster. His facial Expression ehance he is waiting for something to happen. Daniel Craig is shown to be an agent as he is in a suit and holding a gun. The audience will automatically know he is James bond through previous films. The shadows casted on his face make him look very mysterious. Daniel Craig has adopted the persona of a brave, strong, mysterious character which means as an actor he will generally star in many action films.

The pyschographic group that this movie is appealed to the mainstreamers. This is because they are concerned with stability and security; mainly buying well-known brands. Aslo fits into the pyscograpgic group explorers, who want to get away from reality and just get lost in a big budget Hollywood movie.The demographic age of the audience for this film is between 15-35 year olds as everyone likes to watch action films males and females. however, male audience are more likely to be fans of these type of films in comparison to I'll manors film.

Broadcast : interview with James bond

This is an example of a broadcast media as its an interview. This is an interview with the main character James Bond ( the protagonist of the film).  I think this is a great way to promote because you-tube is very well known globally. This is a intelligent way of promoting as the channel has over one million subscribers, this channel gives the film makers a huge advantage with promoting.The interview tries to give and to sell his ideologies to the audience as they are very important because he has been the super-hero for everyone. Bond is given a very good stereotype because his ideologies are very good and mean a lot to the audience. 


E- media: Skyfall Facebook page 

This is an example of E-media Platform as its a social network site. The the reason why E-media is the most effective platform across all three platforms I think, is because E-media allows the audience to get involved with film. the other two platforms do not allow the audience to interact with the film, as E-media does. It allows the audience to like things about the film dislike things, it allows them to leave their views about the film, all of there views count.