Case Study 2

SKYFALL

1. Outline of Skyfall

Director - Sam Mandes
Producer- Neal Purvis, Robert Wade and John Logan.
Produced by EON Produtions
Starring- Danial Craig which plays the role of James Bond and Javier Bardem
Production/Distribution Companies-  Eon Productions, columbia picture, 20th century Fox home entertainment 
 Release Date(s) including Home Media 26 october 2012 (uk)
Running Time- 142 minutes 
 Budget- £200,000,000
Box Office takings- Opening Weekend: $88,364,714 (USA) (9 November 2012)
Gross: $304,295,238 (USA) (1 March 2013)
Certificate 12A 

Sex & Nudity: 5/10.Bond has sexual relations with an unnamed woman in the Caribbean as we briefly see their nude silhouettes as they passionately kiss and caress against a wall. They are seen lying in bed, critical nudity hidden by sheets and clothing.
Bond, shirtless, allows Eve to shave his face and neck, and they passionately caress briefly and kiss lightly.

Violence & Gore: 6/10 In the opening, a long chase ensues between two men. They chase each other by car, motorcycle, foot and on a train, causing chaos in a crowded marketplace and on a train. One of the men is shot in the shoulder and then shot, falling off of a bridge into a river (he lives).
A man is killed when he tries to shoot 007's own gun at him: the smart gun won't allow it, and the thug is bitten from behind by a Komodo dragon and dragged into darkness, where we hear screams.

Frightening/Intense Scenes: 7/10. Many of the action and chase scenes are very intense and suspenseful, some occurring in the middle of crowds of civilians.

2. Skyfall 

When Bond's latest assignment goes gravely wrong and agents around the world are exposed, MI6 is attacked forcing M to relocate the agency. These events cause her authority and position to be challenged by Gareth Mallory (Ralph Fiennes), the new Chairman of the Intelligence and Security Committee. With MI6 now compromised from both inside and out, M is left with one ally she can trust: Bond. 007 takes to the shadows - aided only by field agent, Eve (Naomie Harris) - following a trail to the mysterious Silva (Javier Bardem), whose lethal and hidden motives have yet to reveal themselves. 

Bond's mission is to keep a computer drive that has a list of British agents from being used against them. He chases the man who has it and they have a brawl on top of a train. Eve, an agent sent to assist Bond has them in her cross hairs but hesitates to take the shot because she might hit Bond but M orders her to take it. Which she does and hits Bond who falls into the river and is believed to be dead. A few months later, the British government is upset with MI6 for losing the list; specifically with M. She is told that she'll be allowed to retire but she refuses to leave till the while matter is resolved. So she returns to HQ to work on it but as she arrives, there's an explosion. In the meantime, Bond, who is not dead, has been laying low. When he learns of what happened, he returns. And M tasks him with finding the one who has the information. He eventually learns that the man who has it, is someone from M's past and who has it in for her. 

Daniel Craig is an English actor, best known for playing British secret agent James Bond since 2006. He plays the main role in Skyfall and is represented in a dominant male role, the idea that the man are in power, in charge of everything. The producers have used mis-en-scene through props to represent Bond as the dominant character as he’s always the one carrying the gun, the gun also is a typical genre convention as the genre of this film contains action. In most of the film Bond's represented in a suit, he’s always dressed smart which portrays him in a successful way. They've2 used mis-en-scene through make up to show his wealth and health, through most of the film he looks clean which shows he has the money to take care of himself, for example he isn't suffering financially. The location and Settings skyfall  primarily took place in the United Kingdom, China and Turkey. 

Reviews for skyfall seems to all be very positive


3.  the main similarities/differences between Skyfall and 'Ill Manors'

We can see a major difference between the qualities of both movies. We can see very clearly where the budget was used on sky fall which was through cast, promotion, locations, stunts etc. the where more well-known actors who will automatically attract a large audience. There was a range of locations used to film which lead to multi stranded narratives. The stunts would require professional’s to replace the actors and a lot of money spent on props to make it more realistic. The movie was very well promoted through a range of the 3 platforms (print, broadcast and e media). Ill manors also had well-known actors but who are still trying to break through the industry. There were not many scenes which would require any extra costs on stunts. The similarities between the two would be on synergy. Both films use synergy as a method of promotion. Violence is another similarity which could attract a younger male audience.

4. The official website of Skyfall.  http://www.skyfall-movie.com/site/  

E-Media...

The Skyfall website is quite basic and easy to navigate through due to the navigation bar at the top. Also, the colours used contrast/juxtapose each other therefore making it easy for the users to read the text on screen.


5. Skyfall Trailer

Broadcast..

The beginning of the Skyfall trailer starts by showing James bond face in a very dark place then the camera zooms only to his eyes suggesting that he is focusing on something; by this it’s creating a tense atmosphere. The music used for the trailer contributes to the action, the action links to the music. It raises so many questions hence this trailer is so successful because it creates suspense. The trailer then short shots of action scenes which would attract many people who like all that action with the music which creates all the suspense.


Throughout the trailer, shows close up shots of James Bond, close up's are really effective as it shows the facial expressions and in this case James looks worried, panicked which attracts the audience as they'd want to know what's about to happen. Also towards the end of the trailer, a woman is shown that walks towards james bond. This shows that whatever the men are capable of, the women can handle to which would attract a female audience as they'd want to be like the women, dominant.


Additionally, the montage editing is used effectively in this trailer as it shows the audience that it’s a non-linear narrative in terms of the shots and fast pace and this is effective in generating excitement for the audience. Also, the different action shots are effective in creating a thrilling atmosphere which would keep the audience engaged and links to the genre. The fact that actors and actresses who are starring in the film are well known is effective as more people are likely to watch the film as they maybe fans of them.


The fact that the title of the film is shown at the end of the trailer is effective as it keeps the audience engaged. Moreover, important information such as the realse date is also shown at the end as well after the title of the film, this would make the audience aware of when the film will be coming out in cinemas however they have only shown the month that it will be released. This is also effective as it engages the audience in and makes them want to find out more about the film.