sound presentation Feedback.

Sound Presentation Feedback

WWW & EBI's :

• OUTSTANDING choice of music!
• Parallel work well
• contrapuntal is good but i wonder if we could find more agressive images- rather than just genres.
• remeber - in film we're interested in the power of the image, not the word.

Learners response : if i was to re-do my sound presentation, i would take the text/word out of the images i have used for contrapuntal sounds as this will make it more affective for the viewers.

Cinematography.

Cinematography of Two extracts...
                                  scarface Trailer
 

 

Cinematography of Scarface in 1932-  The film Scarface goes under the genre of crime/drama/thriller and action. This film was made in 1932 and was in black and white. The film was to take place in Chicago. In this film trailer we see a various amount of different shot types and angles. In the beginning, we see a medium shot of a man with a machine gun in his hands, this straight away gives the audience clues on what genre this film is crime as its one of the iconography of this genre. On the same shot and the same clip the title of the film 'SCARFACE' zooms out in the screen with red blood, this connote that the film features blood and violence. The next shot of the clip is a group of men aged 25-35 are presented smoking on the roads, by the costume, the suits they are wearing, we are able to tell that the protagonist is the one in the grey colored suit as he is intentionally standing out from the other black suits which also shows power and high status. also, by their costumes we can tell what year the film has came out which would be in the 1930's and this would attract audiences who are fans of older films especially black and white.Later on we see a close-up of Scarface this is done to show the raw expression on his face and how he has no fear in him this could also appeal to audiences who share the same ideologies as him.

                                                       The Lucky One - Trailer(2012)  

The film i have chosen to do do is a love/romance movie 'The lucky one'. The genre of this film falls under romance and drama. At the start of the trailer, the scene starts with a extreme long shot  to show the setting the movie might take place at a dasert in iraq . The fact that there is currently war going on in iraq , it might connote that the drama might contain some disagrements as it progrecess. As we watch the trailer, medium shot of Zac Afron shows he is the main character in this movie. this enables the viewer to get a first impression of the character by the look of him and by his facial expressions, which the character is confused. A
Then from 0:23 the camera switches to a close up on paper with a message ' keep safe x'.
this is done to illustrate the emotions that the character might be going through. an unsafe enviroment. The fact that the text has an 'x' it could connote that the character might have a lover back home. this highlights the genre of the film - romance. Aslo this gives us clues about what the narrative might be. Furthermore there is then a long shot of all the characters inside the house to show what they are doing. It is also gives the shot a cheerful atmosphere as everyone is enjoying each others company. The majority of the shots being used are medium shots/medium close ups of the characters, which is effective because  the shots highlights their emotions in looking sad or happy and the times both of the main characters have shared together.

Media Top 10 Grossing films on Box Office

Media Top 10 Grossing films on Box Office

Currently - Top 10

 1. Taken 2 – Action and Adventure

2. Hotel Transylvania – animation, pure comedy

3. Pitch perfect – comedy. Musical.

4. Looper – Action

5. Franken weenie – Animated, comedy, family, horror

6. End of Watch 7. Trouble with the curve

 8. House at the End of the street

9. The Master

10. Finding Nemo 　

　

Top 10 films in 2010

Toy Story 3

Alice in Wonderland

Iron Man 2

The twilight saga: Eclipse

Harry Potter and the Deathly Hallows Part 1

Inception

Despicable Me

Shrek forever after

How to train your Dragon

Tangled

In 2010, the genre that most people watched from the top 10 grossing films on box office was fantasy and comedy film more and over the years the audinece have lost interest in fantasy films as action films took over, this is obviously due to the new technology that makes the action films more realistic.

      Top 10 films in 2011

• Harry Potter and the Deathly Hallows Part

Transformers: Dark of the Moon

The Twilight Saga: Breaking Dawn part 1

The Hangover Part II

Pirates of the Caribbean: On Stranger Tides

Fast Five

Mission: Impossible - Ghost Protocol

Cars 2

Sherlock Holmes: A Game of Shadows

Thor

 From the top 10 films in 2011,t he genre that is most popular and enjoyed by the audinece this year was action films. which is the main grossing film in 2011. however, this was replaced by fantasy films in 2012 as audinece started to love more.

Sound Presentation

  

Campaigns that are banned by the USA.

Campaigns which have caused controversy, been banned by the USA.

Department of Health – UK

 This poster shows people- with fish hooks through their mouths to illustrate being "hooked" on cigarettes. Which could be quite understandable for adults however, it was Banned as it can frighten and distress children as the men looks like his in pain. Complainants found the images offensive, Also the Department of Health's TV commercials, posters and press adverts prompted 774 objections from the public.
The ASA quoted – that the posters had highlighted the "perils" of tobacco addiction and the dangers of smoking, but added: "... because they were untargeted, and realistically and graphically showed the piercing of the cheek with a hook, they were likely to frighten and distress children."
Info from this webpage - http://www.metro.co.uk/new/49222-ban-for-scary-anti-smoking-ads  

 Diesel - UK

08 march 2006. The Diesel advert featuring a naked man's body being straddled by three pairs of women's legs, has been banned by the Advertising Standards Authority. It was  Banned because its sexual image was likely to cause serious or widespread offence and was unsuitable in a magazine that could be seen by children

From my research, i have found out that the reason behind why this advert was banned.' The Italian fashion house claimed that the image, which is no longer running, was intended for an adult audience who would have understood the irony and fun it represented. However, the ASA ruled that the position of the women in relation to the man's body clearly alluded to sexual behaviour and it was likely to cause serious or widespread offence.'

 The Rules of Attraction (movie) - USA

This movie poster  was Banned by the USA as the copulating toys were considered offensive and obscene. poster was banned in the United States, it was allowed in both Canada and Great Britain.  when it comes to sex, sexual innuendo, or anything else related to sex, the United States demonstrates its repressive nature with this sort of censorship. Undoubtedly, the rationale used here was connected to the fact that these were children's toys in adult positions.

Save Television campaign.

Save Television ..

https://docs.google.com/open?id=0B8r_XtOTn9AhN1NCZUUzdGZRYTg

Presentation Feedback-

WWW:

• Well prepared powerpoint
• Well identified target audience
• Range of slogans/concepts presented 
• Excellent storyboard- very well designed, attention to detail.

EBI:

• Avoid reading from Screen - too much text
• Work better at a group - More confident campaign
• Put all Powerpoint/print text (Storyboard) on blog .

Credits - 2.

Film Noir

Film Noir is a film genre which is a cinematic term used primarily to describe stylish Hollywood crime dramas which is mainly for those that emphasise the moral ambiguity and sexual motivation seen within them. Also classified as providing dark or fatalistic interpretations of reality which means "black film" in  French. The films in it's late 1940s to the early 1950s that often portrayed a rough or criminal underworld and cynical characters. Films seen within that era were often noted for their use of harsh, expressionistic lighting and stylised camera work which was often employed in a more urban area/settings. The reason, why 'Film Noir' is effective, is because it involves different lightings such as: low key, high key, under lighting  and back lighting therefore, these lighting effects would create apprehension on the audience, which would make them even more appealed and intrigued in wanting to watch more.

One still image from the film'Noir'

In this Film Noir still image there is use of low-key lighting. they have used this key light very strongly as the light on his face is so dark.The use of the low-key lighting creates the contrast shadow harsh lighting and shadow on the wall behind the character in the frame.There is no use of filler lighting because of the strong contrast and the shadow. The still image creates a mystified character in the image. The use of the face being covered by the amount of lighting the still image creates very negative feature of the character; suggesting that the character has links to the criminal world or is in a dilemma related to a crime. the still image being  in darkness creates a very negative atmosphere for the character in the still image and the atmosphere for the film 'Noir'. The characters Hat and the cigarette is also in the dark with low key lighting which could connote that he wants to keep his identity hidden. Moreover,  it brings out a very negative view of the character in the still image. the spark of light at the background shows there could be a sign of hope or escape for the character in the still image.the location  that the still image is placed looks like an alley way- small and squashed together and the fact that they used low-key lighting here affects the audience emotions, is it makes them feel insecure and almost frightened of the character used in the still image.

one short extract of the film'noir'

At the beginning of this film trailer, high key lighting is used when walter winchell gives the report. high key lighting is used here. High-key lighting means that more filler light are used.this effect of this is that it makes it more realistic.'A report from Walter Winchell' and the man starts talking and here the key light stays constant ( high-key). the scene changes and we see a man running from something the we don't know. Here low key lighting is used.  The use of a low-key lighting in that specific part of the extract is effective, because it creates an enigma code to the audience; this would make the audience question themselves about who was that man and what did he say to him?. Also, direct mode address  could foreshadow something bad is going to happen later on of the film, because of they way his emotions has been presented. Moreover, high key and low key lighting (under his eyes, side of his face and one side of his blazer) is used in this clip, to connotes that he is furious. 

TV is dying?

https://docs.google.com/presentation/d/1G-9E4eHFyHh743NigTcQa87ABO8vGrFjAtAv-j1nh44/edit