Easter Holiday

 Guardian News Advert

 

 

• Media Forms: What techniques does the ad use to persuade the audience to consume the Guardian?

At the beginning of this advert, non-diegetic sound is used. This helps to engage the audience, the sound is very mysterious which grabs the audience’s attention as they would want to find out what is going to happen. The 'Guardian' typography appears which alerts the audience that this advert is related to the Guardian newspaper.

• Representation: How is the news represented in the ad?

 The news represented in the advert shows that it is very important as news has become of high importance, the advert had the shock and realism factor due to the mise en scene and fast paced edits which encourages the audience to keep watching to see what is happening. It is a positive representation as the advert shows the audience how they communicate very fast. The characters in the advert also represent that the advert is trying to attract a certain audience, which is Guardian newspaper readers mostly.

• Media Institution: What issues of new technology does this ad raise and what does it tell us about the values of The Guardian?

 The media institutions raise new technology towards the audience informing them how technology has developed during the years for example the social networking sites and the use of networking sites have become a great advantage to advertise products viral and fast. The advert tells us that the Guardian newspaper is a good newspaper to receive all the best news quick and to make their audience know what is happening around the world. It is an advantage for Also, they need to have developed technology as a larger audience would get attracted. Also, in the advert it shows people viewing the news on The Guardian website and it shows a club broadcasted on YouTube which clearly conveys that new technology is becoming more popular with people

• Audience: On the basis of this ad, who does the Guardian brand appeal to?

 Lastly, the primary audience is white middle class individuals between ages 24-40 year olds  both genders which may suggest that the advert is likely appeal to the social demographic of A/B. which covers a range of issues such as politics, businesses, money, suggesting that the Guardian targets individuals who have a high income status as they are more likely to be aware of the information in the newspaper  as they would be interested in broadsheet newspapers that talk about the society, world, sports and etc. The psychographics for this target audience would be mainstreamers, resigned and explorers as they all seek for security, discovery, and survival which the Guardian newspaper would provide and inform.

Call Of Duty: video game trailer

 

Media Forms: What codes and conventions does the trailer use to establish the text’s genre?

The text establishes the genre of trailer by the mise en scene used, the colours, fast transitions are fast paced which relate to the male audience as they like fast, action/adventure games which appeal to them.

Media Representations: How is war represented in the trailer?

The representation portrayed about was is very clear by the animated characters in the trailer, the animated characters show props of guns, explosions, trucks etc. and the characters running around shooting enemies. It lets the audience create an image of how war can be and how horrible, negative it could be.

Media Institutions: In what ways is the trailer typical of the video game industry?

The trailer is typical of a video game industry through the graphics as normally in a trailer it would either be animations or filming actual people. Also, there are important information shown at the end of trailer which is common such as the release date for the game which allows the audience to know when the game will be available for them to buy.

Media Audiences: Who does this text appeal to and what pleasures does it offer?

The male audience would be much interested in a action/adventure genre as they would like to see lots of action and adventurous things. The trailer shows what the male audience would be able to do in the game which they would like to play in a game.