Task 4: Media istitutions/channels

Media institutions/channels that broadcast Urban teen drama programme

E4

E4 is a British digital television. The "E" stands for entertainment, and the channel is mainly aimed at the e 15–35 age group.

E4 is the entertainment destination for a cutting edge young audience

Its eccentric and witty persona and strong branding make it a massive talking point

E4 is on Freeview, DSAT and cable, and E4 HD on Sky increasing its audience potential big time

It also won channel of the year at The Broadcast Awards in Feb 2011

Audience

Primary target of 11m available E4 viewers, plus 8m non-E4-viewing internet users aged 16-44

Typical programmes

Programming includes U.S. imports such as

• Smallville
•  What About Brian?
• Desperate Housewives
• 90210
• One Tree Hill
• Ugly Betty
• Scrubs
•  Friends

Other programming includes British shows such as

•  Misfits
• Shameless
• Hollyoaks
• Skins
• The Inbetweeners
•  Made in Chelsea

 Its most successful broadcast to date was on 11 October 2010.

Audience ratings

E4’s top rating 16-34 rating shows. All figures are consolidated and cover 16-34 audience only. Share for each programme represents average over Q2 only
  New episodes of The Big Bang Theory pulled in an average of over 1m across the quarter-22% share

• ·        Two Broke Girls – 12% share
• ·        Desperate Housewives –12% share (16.5% for finale)
• ·        How I Met Your Mother –11% share
• ·        Made in Chelsea –12% share

History

In October 2005, More4 was launched to complement Channel 4's digital channels. ER and The West Wing subsequently moved from E4 to More4.

Since 2006, E4 has sponsored the E4 UdderBELLY venue (part of Underbelly) at the Edinburgh Fringe and Brighton Festival.

The venue took the form of a giant upside cow in the purple colour of E4's logo in July 2008 and aimed at a similar demographic to its sister television channel

E4 acquired the rights to several new US comedies throughout 2011 and 2012, a few of which were New Girl and  2 Broke Girls

C4

Channel 4 was one of the first "publisher-broadcaster" stations in the world. the channel began transmission on November 2 1982 which is owned by Channel Four Television Corporation a public body established in 1990. Channel 4 became the first UK wide TV channel in time, it became the fourth television service in the United Kingdom for the television licence funded BBC's two services and the single commercial broadcasting network.

The channel also has sister channels such as 4seven, Film4, E4, More4, Kiss, Magic etc. Furthermore there is a time shift channel for channel 4 which is called Channel 4 +1. The popular programme the audience watch on this channel is Big Brother, Celebrity Big brother, My Big Fat Gypsy Wedding. 

Typical Programmes :

• Misfits
• Revenge
• Hollyoaks
• 90210

Audience and Audience share:

watching in the 16-to-34 age group.

 5.1%
0.8% (+1)
November 2012

BBC 3

BBC Three is a television network from the BBC broadcasting via digital cable and satellite platforms. The channel's target audience includes those in the 16–34 year old age group, and has the purpose of providing "innovative" content to younger audiences, focusing on new talent and new technologies. The channel is on-air from 19:00 to around 05:00 each night.

Audience
The channel's target audience includes those in the 16–34 year old age group

Typical programmes

In 2010, BBC Three began airing episodes of the fifth series of BBC drama series

•  Waterloo Road
• vampire
• little britian
• Dr Who
• Ghost
• American dad
• werewolf

Audience ratings

 On average, nine million people watch BBC Three every week and it has a 2.6% share of he 15–34-year-old audience and 1.7% of the whole population.These ratings by BARB, the official ratings agency, average out BBC Three's viewing figures over a 24-hour period even though the channel only broadcasts in the evening, giving a distorted sense of the channel's viewership

History

• On 12 May 2011, BBC Three was added to the Sky EPG in the Republic of Ireland on channel 229. It was later moved to channel 210 on 3 July 2012, to free up space for new channels.
• For the duration of the 2012 Summer Olympics, BBC Three increased its broadcasting hours to 24 hours to provide extra coverage of Olympic events
• Unlike its commercial rivals, 90% of BBC Three's output is from the United Kingdom and other European Union countries. 80% is original, covering all genres, from current affairs, to drama, to comedy to animation