MEST1: case study

Film Media in context

How does the industry promote the film to audience using:

Print

The print ads promotes the film to the audience and they do this by using billboards, posters,  magazine adverts. By this, the audience read the narrative of the film which they then decide if they want to watch the film. It allows them to understand the concept of the film and the reviews and opinions of people. Moreover, the audience refers to Ben Drew who is also an music artist with the stage name 'Plan B'.As Plan B is a famous rap artist his film would be more recognisable to the audience as he himself is the director.


Broadcast Media

There are many broadcast media promoting the film such as the DVDs,  music album, the film premier and television radio interviews. All these broadcasts are promoting the film in a way to attract the audience to watch the film. Therefore, by accessing these broadcast it draws in the target audience attention and they then here decide weather it is a good film to watch or not. The DVD/blu ray are often promoted on the film website which offers you options of where to buy it from. Chat shows are interactive and often about the background of an individual, for example the 'Jonathan Ross show' featured Plan B which is broadcasting on YouTube to watch by many viewers.

In this interview with plan b, The chat show only spoke about Plan B and his background and how he became famous during the years of his music which he is popular for, however they do mention about Plan B being a director which refers to the film, this attracts the audience and would want to know what work Plan B has been doing and want to make them see the film.

E media

One other platform that the Ill Manors is using to promoted their films is through E-media. This includes the III Manors website, the use of Facebook and Twitter etc.Ill Manors provide pages which enable you to find out how you can watch or purchase Ill Manors. Moreover E-Media also provides you with very useful information related to the film and also pictures for audience to get a visual image of the film. It also provides you information on the actor’s directors of the film and who was involved in the production of the film.

Now look at each platform individually: What are they key issues and changes taking places in each platform?

Television is becoming less dictated by scheduling as there are new channels developed such as E4+, Sky+ etc. all these channels are time shifted one hour after the original programme timing. More and more specialist channels are being created which is a great advantage for people not to miss their favourite programmes as it would be scheduled in the plus channels or recorded to watch later when it is convenient for the viewer. Although there are many channel developed channels created the internet is a big competition from the likes of YouTube, iplayers and other websites to watch programmes you have missed.

The key issue's of each platform is that there has been a decline and there has been some changes between each of the different media platforms. For instance, print media is not instant and free like e-media therefore, some people may favour e-media more compared to print. Many print media products are not free such as newspapers, magazines, Ben Drew bio book etc, whereas E-media platforms such as the website, social network pages are all free as its accessible on the internet.

E-media is another platform which is useful to the audience to search up information, and get to know more about the film, the social networks associated with the film is very useful as the audience are able to see what the narrative is about and maybe the characters featured in the film etc. However E-media does have it's disadvantages to privacy, privacy is something that can not be stopped as police are unable to track this down, therefore this increases the audience to watch the film in pirate copy than going to the cinemas to watch it which would be a negative point to the film industry for insistent Ben Drew.

How is each platform responding and adapting to these issues and changes?

Individually,each platform Print,broadcast and E-media is being impacted and also they are trying to fit in the society and adapt to these issues and changes as it is modern technology that the audience would preferably use nowadays. Over the years, a massive development in technology has increased hugely and have adapted to the modern technology now that have lead people going back on their fav programmes on their own time to catch up on the shows they've missed and audience can feature it many ways e.g. iplay.com, however if they had missed the programme they would go on the internet to stream this programme to watch it again, they wouldn't wait for it to come on television again as it would take a while therefore the internet is the answer to search more likely all the platforms. The audience that are well known to be using the world wide web are the younger audience, as they are young and like to explore new things.

however a older target audience wouldn't  be as interested as the younger ones as they  would be busier to interact with social time and networks which a younger audience would have time to do.