Case Study 2

SKYFALL

1. Outline of Skyfall

Director - Sam Mandes
Producer- Neal Purvis, Robert Wade and John Logan.
Produced by EON Produtions
Starring- Danial Craig which plays the role of James Bond and Javier Bardem
Production/Distribution Companies-  Eon Productions, columbia picture, 20th century Fox home entertainment 
 Release Date(s) including Home Media 26 october 2012 (uk)
Running Time- 142 minutes 
 Budget- £200,000,000
Box Office takings- Opening Weekend: $88,364,714 (USA) (9 November 2012)
Gross: $304,295,238 (USA) (1 March 2013)
Certificate 12A 

Sex & Nudity: 5/10.Bond has sexual relations with an unnamed woman in the Caribbean as we briefly see their nude silhouettes as they passionately kiss and caress against a wall. They are seen lying in bed, critical nudity hidden by sheets and clothing.
Bond, shirtless, allows Eve to shave his face and neck, and they passionately caress briefly and kiss lightly.

Violence & Gore: 6/10 In the opening, a long chase ensues between two men. They chase each other by car, motorcycle, foot and on a train, causing chaos in a crowded marketplace and on a train. One of the men is shot in the shoulder and then shot, falling off of a bridge into a river (he lives).
A man is killed when he tries to shoot 007's own gun at him: the smart gun won't allow it, and the thug is bitten from behind by a Komodo dragon and dragged into darkness, where we hear screams.

Frightening/Intense Scenes: 7/10. Many of the action and chase scenes are very intense and suspenseful, some occurring in the middle of crowds of civilians.

2. Skyfall 

When Bond's latest assignment goes gravely wrong and agents around the world are exposed, MI6 is attacked forcing M to relocate the agency. These events cause her authority and position to be challenged by Gareth Mallory (Ralph Fiennes), the new Chairman of the Intelligence and Security Committee. With MI6 now compromised from both inside and out, M is left with one ally she can trust: Bond. 007 takes to the shadows - aided only by field agent, Eve (Naomie Harris) - following a trail to the mysterious Silva (Javier Bardem), whose lethal and hidden motives have yet to reveal themselves. 

Bond's mission is to keep a computer drive that has a list of British agents from being used against them. He chases the man who has it and they have a brawl on top of a train. Eve, an agent sent to assist Bond has them in her cross hairs but hesitates to take the shot because she might hit Bond but M orders her to take it. Which she does and hits Bond who falls into the river and is believed to be dead. A few months later, the British government is upset with MI6 for losing the list; specifically with M. She is told that she'll be allowed to retire but she refuses to leave till the while matter is resolved. So she returns to HQ to work on it but as she arrives, there's an explosion. In the meantime, Bond, who is not dead, has been laying low. When he learns of what happened, he returns. And M tasks him with finding the one who has the information. He eventually learns that the man who has it, is someone from M's past and who has it in for her. 

Daniel Craig is an English actor, best known for playing British secret agent James Bond since 2006. He plays the main role in Skyfall and is represented in a dominant male role, the idea that the man are in power, in charge of everything. The producers have used mis-en-scene through props to represent Bond as the dominant character as he’s always the one carrying the gun, the gun also is a typical genre convention as the genre of this film contains action. In most of the film Bond's represented in a suit, he’s always dressed smart which portrays him in a successful way. They've2 used mis-en-scene through make up to show his wealth and health, through most of the film he looks clean which shows he has the money to take care of himself, for example he isn't suffering financially. The location and Settings skyfall  primarily took place in the United Kingdom, China and Turkey. 

Reviews for skyfall seems to all be very positive


3.  the main similarities/differences between Skyfall and 'Ill Manors'

We can see a major difference between the qualities of both movies. We can see very clearly where the budget was used on sky fall which was through cast, promotion, locations, stunts etc. the where more well-known actors who will automatically attract a large audience. There was a range of locations used to film which lead to multi stranded narratives. The stunts would require professional’s to replace the actors and a lot of money spent on props to make it more realistic. The movie was very well promoted through a range of the 3 platforms (print, broadcast and e media). Ill manors also had well-known actors but who are still trying to break through the industry. There were not many scenes which would require any extra costs on stunts. The similarities between the two would be on synergy. Both films use synergy as a method of promotion. Violence is another similarity which could attract a younger male audience.

4. The official website of Skyfall.  http://www.skyfall-movie.com/site/  

E-Media...

The Skyfall website is quite basic and easy to navigate through due to the navigation bar at the top. Also, the colours used contrast/juxtapose each other therefore making it easy for the users to read the text on screen.


5. Skyfall Trailer

Broadcast..

The beginning of the Skyfall trailer starts by showing James bond face in a very dark place then the camera zooms only to his eyes suggesting that he is focusing on something; by this it’s creating a tense atmosphere. The music used for the trailer contributes to the action, the action links to the music. It raises so many questions hence this trailer is so successful because it creates suspense. The trailer then short shots of action scenes which would attract many people who like all that action with the music which creates all the suspense.


Throughout the trailer, shows close up shots of James Bond, close up's are really effective as it shows the facial expressions and in this case James looks worried, panicked which attracts the audience as they'd want to know what's about to happen. Also towards the end of the trailer, a woman is shown that walks towards james bond. This shows that whatever the men are capable of, the women can handle to which would attract a female audience as they'd want to be like the women, dominant.


Additionally, the montage editing is used effectively in this trailer as it shows the audience that it’s a non-linear narrative in terms of the shots and fast pace and this is effective in generating excitement for the audience. Also, the different action shots are effective in creating a thrilling atmosphere which would keep the audience engaged and links to the genre. The fact that actors and actresses who are starring in the film are well known is effective as more people are likely to watch the film as they maybe fans of them.


The fact that the title of the film is shown at the end of the trailer is effective as it keeps the audience engaged. Moreover, important information such as the realse date is also shown at the end as well after the title of the film, this would make the audience aware of when the film will be coming out in cinemas however they have only shown the month that it will be released. This is also effective as it engages the audience in and makes them want to find out more about the film.

Prezi Presentation- I'II Manors

http://prezi.com/9oj5rqzs22o0/present/?auth_key=rlqwt20&follow=t6gy3fswfumw

MEST1: case study

Who are the key institutions involved in promoting the film and how are they involved?
The key institutions involved in promoting the film is the director Ben Drew, the studios who helped Ben Drew create the film 'BBC Films', 'Film London Microwave', and 'Aimimage', the distributor by 'Revolver Entertainment'. These institutions helped Ben Drew promote the film, as it was small budget film therefore it was signed onto Revolver Entertainment a film distribution company which promoted the film to 191 cinemas in the United Kingdom and Republic of Ireland. The 'Ill Manors' trailer was first introduced on 'The Guardian's website on May 3 2012, however the poster was published for the first time by 'Empire' magazine's website on May 8 2012, these promoted the film by airing on to famous media's which are intended to different target audiences. Furthermore the demographic audience for 'The Guardian' newspaper would be classes ABC1 audience as they are upper/lower middle class audience and would rather read broadsheet newspaper than a tabloid magazine. The psychographics audience would be intended to mainstreamer and succeeders mostly, moreover the film is getting a wider target audience which makes the film more recognizable. On the other hand and 'Empire' magazine I think would appeal to a younger audience who are film fanatics, who are interested in the film media side, as the magazine would have lots of images, quotes and less text than a 'Guardian' newspaper. The demographics and psychographics of a 'Empire' magazine would be I think C1C2D class audience as the upper working class audience would be more interested into business/money, and news. In addition the the 'Ill Manors' trailer, music video, behind the scenes videos, interviews etc. are mostly promoted and published through 'YouTube', synergy is used here to cross promote the product and attracting a wider audience as 'YouTube' is a world wide social network accessible nearly to everyone. Lastly the film is also promoted by social networking sites such as Twitter, Facebook  MySpace etc. also to attract a wide audience and to inform the audience about the film.

MEST1: case study

Now look at what values and ideologies are communicated within these representations: Think about the people/places/ideas that are used/communicated, How and why they are presented to the audience in this way?, How is the audience represented? Do they get a chance to represent themselves? E.g. Twitter.
In the film Ben Drew tries to get a message across toward the audience about young youths and society and how they ignore the ones brought up in less wealthy areas such as council estates, no education bad parenting etc. All the representations above the ideologies are represented throughout the film and interviews by Ben Drew as he explains why he has created this film and purpose for his beliefs. He explains why he has done this project to show a difference in society as he feels young youths are treated and represented unequally. This is Ben Drew's first project which relates to society which suggests the audience that Drew is a successful role model to teenagers as he was brought up in a council estate too, therefore he would understand the victims and try help them get the message across to change society. There are many young youths who live in council estates who are discriminated which lead to negative behaviour  making the audience stereotype them.

Now think of how the film communicates with audiences across the 3 platforms are there differences or similarities in the representations of: The actors/stars (their star persona), People (race, gender, age etc), Places (countries, regions, etc), Values and ideologies (class, politics, religion, lifestyle, beliefs etc).
Ben drew communicates with the audience through the three platforms by the differences in the representation/ideologies in the film and three platforms. He associates the characters of how young youths are represented in real life and communicates with the audience about how they are stereotyped  moreover these characters who are portrayed in the film are from low profile backgrounds, Ben Drew has chosen these characters as he wanted the audience to relate to them as one of the working class audiences not as a famous blockbuster character.

MEST1: case study

How do audiences access the text across the 3 platforms?


Who are the film’s target audience(s) and how do you know?How is the film promoted to its target audience(s) through: Print? Broadcasting (TV/Radio/DVD)? E-Media?

The target audience for Ill Manors would be targeted at mainly males than females as the film contains lots of violence and strong language (action/crime/urban genre) the age group would be around 18-36 year olds, as there are some sexual scenes and contents of a 18 certificate film. Furthermore the film also has a different type of audience which was witnessed in the TEDx lecture from Ben Drew where there was middle class, working audience mostly to be journalists and people who are interested in the film and purpose of the making.
The film is promoted to it's target audience through the three platforms print, E-media and broadcast. The print article I found below (link) shows a article from 'The Observer' magazine about the film Ill Manors, this magazine I think is targeted to a secondary audience such as the audience seen on the TEDx observer. This article gives the audience a chance to read and understand the narrative of the film, which informs them about the genre, characters etc in the film which is useful for them as it attracts them to watch the film. 

http://www.guardian.co.uk/film/2012/jun/07/ill-manors-review

This video from YouTube is the premiere of the film where the host interviews a couple of the characters about the film and their roles in the film. It allows the audience to know a bit more about the characters interviewed and know who they are and know who they would be portrayed as in the film. This is an example of E-media as it is interactive and the audience are able to recognize the characters. Moreover the website makes the audience amused and to let them explore the options listed to make it more interactive so the audience do not get bored. The trailer, this is the Ill Manors trailer which is from ‘YouTube’ shown to the audience, I think this is useful to the audience as some of them do not know what the film is about therefore this would be significant to them as they could create an idea of what the film would be about exploring the genre, characters, music etc of the film. The use of synergy has been used as ‘YouTube’ is helping promote the film more worldwide to attract a wider audience. YouTube is a very popular website to watch any sorts of videos for entertainment, music, programmes etc therefore promoting the film trailer on ‘YouTube’ is an advantage for the film as it would get popular with audiences opinions about the trailer.

Now think of how the producers are communicating with audiences across the 3 platforms: What are the differences?
The producers are communicating with the audience across the three platforms print E-media and broadcast, by informing, entertaining and for social networking. Print is targeted to the audience by informing, entertaining, escapism and social interactions, broadcast would be also to inform the audience, entertain and escapism and lastly E-media is also to entertain, informing, escapism and to attract social interaction.

Audience theories you could research and apply to your film case study:
The social demographics for the film Ill Manors would be targeted towards Classes C1,C2,D and E audience which is targeted towards the working class audience, the age intended would be 18-34 year olds because of the sexual content, violence, and strong language in the film, moreover the certificate of the film is 18 rated, also there would be more male attraction than female hence the genre of the film urban/crime, and the narrative. The psycho-graphics group would be strugglers and reformers, who are not very successful in life which relates to the film.

MEST1: case study

How do audience access the text across the 3 platforms?


Prints - Each platform targets different types of audience in diffetent ways. Firstly,I think print media targets a broad audience more compared to just one specific audience as anybody can access reading the newspaper and magazines which feature interviews, reviews, latest information about the film ect. The print ad main aim is trying to reach their complete target audience. Therefore, the print ads would be placed on bus stops, billboards and magazines first ad page, and this is to draw in primary target audiences and also attracting attention of more audience which are outside their target audience of the film. The pinpoint of the print advertisement on billboards and bus stops would be done to also grab the attention of people who are working and are still in education, as they are more likely to be taking the bus to work/collages and on their way home, then the billboards will draw in younger drivers while they are stuck in traffic on their way back from work. This is done as they would be more able to notice the print advertisement. The use of placing the print advertisement in magazines is done to attract the attention of the younger audience. This is done as the younger audience are more likely to read magazines, therefore coming across this print ad and then attracting their attention.

Personally, print e-media does not allow audience to participate and interact with the film however; it does inform the audience such as if they are reading interviews, reviews, newspaper, magazines ect associated with Ill Manors.

Broadcast- Secondly,Broadcast appeal to a large audience as many people from different ages watches television and listen to the radio. Broadcast does allow the audience for Ill Manors to interact and participate with the film. The platform broadcasting would be done to entice both the older and younger audienceThis is because older audience are more likely to be at home most of the days, watching a lot of TV. For the reason being, they would come across an interview based on the film, after the interview, they may then consider watching the film. The broadcasting could also concern the younger audience as they would watch talk shows such as Jonathon Ross they would then see an interview on there from Plan B which again interest them into watching the film.


E-Media- Lastly, for Ill Manors, e-media would reach young adults better compared to older individuals. This is because, teenagers are more likely to use social network often even every day compared to older adults as they might be busy with work or university ect. the platform E media would grab the younger audience awareness; this is because the younger audience spend most their time on social networking sites such as Facebook, twitter etc. As Youngers update statuses and tweets about the film Ill Manors, Youngers will then be engaged and interested in the film which would make them tempted to know more about the film and once they see what III Manors providing they would then feel a part of the film, which would encourage them to watch it.　

This platform allows audience to defiantly interact with the film, such as following the cast on twitter or on facebook, playing games, watching latest interviews, reading blog's ect. E-media also allows the the audience to participate in competitions which is associated with the film, such as getting a chance to meet the cast, winning a backstage pass ect.

Who are the producers aiming to appeal to through this platform and how are they doing it?

The print ads is aimed by the producers at their target market overall. They would do this as it would be a way to draw audience attention of someone who is passing by. This would be a way to provide brief information about the film to their target market, which the producers would then hope they would research more into the film.

Broadcasting would be done also to appeal to all of their target market. This would be done as it is a way for Ill manors to provide information about the film and why it was made, providing the background to the film. This would also be done as it is a way for the producers to promote the film too all kinds of audiences which would then be building on their fan base.

E media is done in order to appeal to the younger audience and make them feel a part of the film. E media would be done so the producers can provide them with updates on the film, for example the release dates and character’s name. They would also provide competitions as it would be a way for them to involve their target market with the film. As they would want to make their target market feel a part of the film, which would then encourage them to watch Ill Manors.　

Does this platform allow audiences to participate or interact with the film? How?

The e media platform would allow the target audience too interact with the film as they would be able to enter competitions relating to Ill manors which would make them apart of the film. E media would also able the audience to interact with the film as they would able to receive updates on the film which would able them to interact with the film.　 Broadcasting would able he audience to interact with the film as they would be provided with information on the film and information that they would not receive normally, for example the reason behind the storyline of the film.　

Do audiences play a role in the construction or creation of any the film's promotions or material?

The audience would play a part of promotion of the film as they would be able to promote the film through e media. If someone updates about Ill Manors on their page this would then get noticed by other people using e media which would then benefit Ill Manors. The target market could also be a part in the film as they play a part in the film. Ill manors may recruit their target audience to be a part of the film as a character or someone who plays a part in the background.　

Now think of how the producers are communicating with audiences across the 3 platforms:　What are the differences?

The producers are communicating with the audience across the 

three platforms print E-media and broadcast, by informing,　entertaining　and for social networking. Print is targeted to the　audience by informing, entertaining,　escapism　and social interactions, broadcast　would be also to　inform the audience, entertain and escapism　and lastly　E-media　is also to　entertain, informing, escapism and to attract social interaction.

Audience theories you could research and apply to your film case study:

The　social demographics　for the　film　Ill Manors would be　targeted　towards Classes　C1,C2,D and E audience which is　targeted　towards the working　class audience, the age　intended　would be 18-34 year olds because of the sexual content,　violence, and strong language in the film,　moreover the certificate of the film is 18 rated, also there would be more　male attraction than female　hence the　genre　of the　film urban/crime, and the narrative. The　psycho graphics　group　would be strugglers and reformers,　who are not very successful in life which　relates to the　film.

MEST1: case study

Film Media in context

How does the industry promote the film to audience using:

Print

The print ads promotes the film to the audience and they do this by using billboards, posters,  magazine adverts. By this, the audience read the narrative of the film which they then decide if they want to watch the film. It allows them to understand the concept of the film and the reviews and opinions of people. Moreover, the audience refers to Ben Drew who is also an music artist with the stage name 'Plan B'.As Plan B is a famous rap artist his film would be more recognisable to the audience as he himself is the director.


Broadcast Media

There are many broadcast media promoting the film such as the DVDs,  music album, the film premier and television radio interviews. All these broadcasts are promoting the film in a way to attract the audience to watch the film. Therefore, by accessing these broadcast it draws in the target audience attention and they then here decide weather it is a good film to watch or not. The DVD/blu ray are often promoted on the film website which offers you options of where to buy it from. Chat shows are interactive and often about the background of an individual, for example the 'Jonathan Ross show' featured Plan B which is broadcasting on YouTube to watch by many viewers.

In this interview with plan b, The chat show only spoke about Plan B and his background and how he became famous during the years of his music which he is popular for, however they do mention about Plan B being a director which refers to the film, this attracts the audience and would want to know what work Plan B has been doing and want to make them see the film.

E media

One other platform that the Ill Manors is using to promoted their films is through E-media. This includes the III Manors website, the use of Facebook and Twitter etc.Ill Manors provide pages which enable you to find out how you can watch or purchase Ill Manors. Moreover E-Media also provides you with very useful information related to the film and also pictures for audience to get a visual image of the film. It also provides you information on the actor’s directors of the film and who was involved in the production of the film.

Now look at each platform individually: What are they key issues and changes taking places in each platform?

Television is becoming less dictated by scheduling as there are new channels developed such as E4+, Sky+ etc. all these channels are time shifted one hour after the original programme timing. More and more specialist channels are being created which is a great advantage for people not to miss their favourite programmes as it would be scheduled in the plus channels or recorded to watch later when it is convenient for the viewer. Although there are many channel developed channels created the internet is a big competition from the likes of YouTube, iplayers and other websites to watch programmes you have missed.

The key issue's of each platform is that there has been a decline and there has been some changes between each of the different media platforms. For instance, print media is not instant and free like e-media therefore, some people may favour e-media more compared to print. Many print media products are not free such as newspapers, magazines, Ben Drew bio book etc, whereas E-media platforms such as the website, social network pages are all free as its accessible on the internet.

E-media is another platform which is useful to the audience to search up information, and get to know more about the film, the social networks associated with the film is very useful as the audience are able to see what the narrative is about and maybe the characters featured in the film etc. However E-media does have it's disadvantages to privacy, privacy is something that can not be stopped as police are unable to track this down, therefore this increases the audience to watch the film in pirate copy than going to the cinemas to watch it which would be a negative point to the film industry for insistent Ben Drew.

How is each platform responding and adapting to these issues and changes?

Individually,each platform Print,broadcast and E-media is being impacted and also they are trying to fit in the society and adapt to these issues and changes as it is modern technology that the audience would preferably use nowadays. Over the years, a massive development in technology has increased hugely and have adapted to the modern technology now that have lead people going back on their fav programmes on their own time to catch up on the shows they've missed and audience can feature it many ways e.g. iplay.com, however if they had missed the programme they would go on the internet to stream this programme to watch it again, they wouldn't wait for it to come on television again as it would take a while therefore the internet is the answer to search more likely all the platforms. The audience that are well known to be using the world wide web are the younger audience, as they are young and like to explore new things.

however a older target audience wouldn't  be as interested as the younger ones as they  would be busier to interact with social time and networks which a younger audience would have time to do.