Different Gender advertising

How products are gendered through advertising

A sports Car-  This advert is aimed at men, the women in the picture is trying to seduce the men into buying this car. This advert could be gendered to females if there was a male model on the car. the way this sport car advert can reperesnt this in a alternative way that would appeal to the other gender ( females) they can put a guy thats topless as this would draw the oppisite genders attention.

A diving watch-  this advert is aimed at males due to the colours which are dull which could connotes who this advert is aimed at and its gendered through advertising as the colours are strong just like how mens are, tough and strong however, this also could be aimed at females for example, the female would like to buy this as a present for her boyfriend,husband etc. the way this diving watch would appeal to the opposite gender is by getting a female model to hold the watch almst excited as if she is taking it for her boyfriend/husband as a present.  

Bottled Beer- this advert is aimed mostly at men due to the women in the picture. this women looks seductiive and is wearing red which could seduce men into buying this product  in addition red connote romance and sexual desire. however, it could also be aimed at women as some of them could think that if they were to buy this and drink the beer they could be as sexy and attractive as the women in the advert. to advertise this product and make it appeal to different gender, they would need to maybe get a girl group that are enjoying themselfs with the bottled beer to advert it.

Toilet paper- this advert is mostly aimed at female as they are incharge of the house at home and are more likely to buy these products. These also could be aimed at other gender. for examle, a single parent ( father) would be interested in this advert as he would be looking for the best price and offer for toilet papers.

Deodorant- This advert is aimed at male audience due to the colours which are dark and the hand on this picture connotes a males hand. the phrase 'bullet' from the advertisement could also show that this advert is aimed at men because the phrase 'bullet' connotes the males characteristics. The way i would repesent this product in a alternative way so it would apeal to the opposite gender. The use of colour would differ from the male advertisement ( bright pink and blue).

A domestic cleaning product: this advert is aimed at females, mostly housewives and mums. By the womens pose, we can tell that she is very happy and excited from using the product. This attracts mums as the kitchen looks sparkly and clean. The way this advert can be advertised to appeal to males audience is to have a couple in the image.

Trainers: this ad is aimed at males because of the colours used, grey white and red as its colours that connote strengh. as its one of the 'collection' we know that younger male adults would be most interested. The way this product could be advertised to appeal to a female audinence the colour used could be chnaged into a brighter  colours much is more femnine and use models like Kim kardashian to mode which would draw more female genders.

            cigarettes: this ad is aimed at moslt men audience due tthe  image, a big mans hand is holding the deck.