MEST1: case study

How do audience access the text across the 3 platforms?


Prints - Each platform targets different types of audience in diffetent ways. Firstly,I think print media targets a broad audience more compared to just one specific audience as anybody can access reading the newspaper and magazines which feature interviews, reviews, latest information about the film ect. The print ad main aim is trying to reach their complete target audience. Therefore, the print ads would be placed on bus stops, billboards and magazines first ad page, and this is to draw in primary target audiences and also attracting attention of more audience which are outside their target audience of the film. The pinpoint of the print advertisement on billboards and bus stops would be done to also grab the attention of people who are working and are still in education, as they are more likely to be taking the bus to work/collages and on their way home, then the billboards will draw in younger drivers while they are stuck in traffic on their way back from work. This is done as they would be more able to notice the print advertisement. The use of placing the print advertisement in magazines is done to attract the attention of the younger audience. This is done as the younger audience are more likely to read magazines, therefore coming across this print ad and then attracting their attention.

Personally, print e-media does not allow audience to participate and interact with the film however; it does inform the audience such as if they are reading interviews, reviews, newspaper, magazines ect associated with Ill Manors.

Broadcast- Secondly,Broadcast appeal to a large audience as many people from different ages watches television and listen to the radio. Broadcast does allow the audience for Ill Manors to interact and participate with the film. The platform broadcasting would be done to entice both the older and younger audienceThis is because older audience are more likely to be at home most of the days, watching a lot of TV. For the reason being, they would come across an interview based on the film, after the interview, they may then consider watching the film. The broadcasting could also concern the younger audience as they would watch talk shows such as Jonathon Ross they would then see an interview on there from Plan B which again interest them into watching the film.


E-Media- Lastly, for Ill Manors, e-media would reach young adults better compared to older individuals. This is because, teenagers are more likely to use social network often even every day compared to older adults as they might be busy with work or university ect. the platform E media would grab the younger audience awareness; this is because the younger audience spend most their time on social networking sites such as Facebook, twitter etc. As Youngers update statuses and tweets about the film Ill Manors, Youngers will then be engaged and interested in the film which would make them tempted to know more about the film and once they see what III Manors providing they would then feel a part of the film, which would encourage them to watch it.　

This platform allows audience to defiantly interact with the film, such as following the cast on twitter or on facebook, playing games, watching latest interviews, reading blog's ect. E-media also allows the the audience to participate in competitions which is associated with the film, such as getting a chance to meet the cast, winning a backstage pass ect.

Who are the producers aiming to appeal to through this platform and how are they doing it?

The print ads is aimed by the producers at their target market overall. They would do this as it would be a way to draw audience attention of someone who is passing by. This would be a way to provide brief information about the film to their target market, which the producers would then hope they would research more into the film.

Broadcasting would be done also to appeal to all of their target market. This would be done as it is a way for Ill manors to provide information about the film and why it was made, providing the background to the film. This would also be done as it is a way for the producers to promote the film too all kinds of audiences which would then be building on their fan base.

E media is done in order to appeal to the younger audience and make them feel a part of the film. E media would be done so the producers can provide them with updates on the film, for example the release dates and character’s name. They would also provide competitions as it would be a way for them to involve their target market with the film. As they would want to make their target market feel a part of the film, which would then encourage them to watch Ill Manors.　

Does this platform allow audiences to participate or interact with the film? How?

The e media platform would allow the target audience too interact with the film as they would be able to enter competitions relating to Ill manors which would make them apart of the film. E media would also able the audience to interact with the film as they would able to receive updates on the film which would able them to interact with the film.　 Broadcasting would able he audience to interact with the film as they would be provided with information on the film and information that they would not receive normally, for example the reason behind the storyline of the film.　

Do audiences play a role in the construction or creation of any the film's promotions or material?

The audience would play a part of promotion of the film as they would be able to promote the film through e media. If someone updates about Ill Manors on their page this would then get noticed by other people using e media which would then benefit Ill Manors. The target market could also be a part in the film as they play a part in the film. Ill manors may recruit their target audience to be a part of the film as a character or someone who plays a part in the background.　

Now think of how the producers are communicating with audiences across the 3 platforms:　What are the differences?

The producers are communicating with the audience across the 

three platforms print E-media and broadcast, by informing,　entertaining　and for social networking. Print is targeted to the　audience by informing, entertaining,　escapism　and social interactions, broadcast　would be also to　inform the audience, entertain and escapism　and lastly　E-media　is also to　entertain, informing, escapism and to attract social interaction.

Audience theories you could research and apply to your film case study:

The　social demographics　for the　film　Ill Manors would be　targeted　towards Classes　C1,C2,D and E audience which is　targeted　towards the working　class audience, the age　intended　would be 18-34 year olds because of the sexual content,　violence, and strong language in the film,　moreover the certificate of the film is 18 rated, also there would be more　male attraction than female　hence the　genre　of the　film urban/crime, and the narrative. The　psycho graphics　group　would be strugglers and reformers,　who are not very successful in life which　relates to the　film.